VCCP CX boosts senior team with double appointment
VCCP’s dedicated customer experience arm, VCCP CX, has appointed its first ever chief executive as part of a double hire,…
data-driven marketing
Steve Harrison: Loony lefties have taken over adland
The “metropolitan elite” has hijacked the advertising industry to promote its progressive agenda, hectoring the mainstream and losing commercial effectiveness…
Industry supports launch of direct mail discount scheme
Royal Mail is launching a new initiative that offers its cheapest ever tariff for non-urgent mail items in a move…
Never too early for brands as Xmas countdown begins
The summer holidays might be in full swing, but greater consumer confidence in the return of the traditional Christmas is…
Bloom & Wild buys French rival to bed in Euro growth
Online UK flower delivery and plant business Bloom & Wild is continuing its European expansion drive by making its second…
Warning for all data firms as Amazon faces €746m fine
The proposed record-breaking €746m (£636m) GDPR fine against Amazon exposes the risks all businesses face from complaints lodged by individuals…
Personalised inserts can beat SEO and PPC all day long
With more shoppers having turned to online purchasing as a result of the pandemic, consumers’ screens, email in-boxes and social…
Blackbaud brings in REaD Group for auto data cleaning
Blackbaud, one of the world’s leading cloud software companies for the non-profit sector, has signed a deal with data and…
Boohoo for DaBaby as rapper is axed by fashion group
Boohoo Group’s menswear brand BoohooMan has axed controversial rapper DaBaby from its marketing activity following his homophobic rant at the…
Up, up and away: Digital takeover to drive £27.7bn spend
UK adspend could soon be smashing through all targets, with the latest forecast predicting the sector will be putting in…