Bellwether reaction: Brands go for the ‘double bubble’
This week’s IPA Bellwether Report makes impressive reading for the industry, with total marketing budgets revised up to the highest…
data-driven marketing
MSQ recruits Stagwell chief as Peter Reid moves on up
Data-driven marketing, advertising and tech group MSQ has appointed a new group chief executive to succeed Peter Reid, who is…
Programmatic DOOH deal opens market to ‘newbies’
Programmatic digital out of home advertising is set to be more accessible to media agencies and advertisers and available on…
Ad count looks fine; what about the reader experience?
For years, publishers have been asked to make a difficult trade-off: earn more from each visit while still giving readers…
DMA hails ICO action as proof UK GDPR works for AI
The DMA has reiterated its call for the Government to enforce existing data protection legislation in the fight against the…
Just Eat drops the celebs for ‘Stay Just Where You Are’
Just Eat Takeaway.com has replaced its long-running celebrity-led “Did Somebody Say…” ad strategy – developed by McCann in 2020 –…
Poretti urges Brits to ditch drudgery for a ‘crafty pint’
Italian beer brand Poretti is calling on UK consumers to break out of their daily grind and explore their creative…
It’s a knockout: Adspend revised up across the board
UK companies revised their total marketing budgets up to the highest level in Q3 2026 for over two years, with…
BT calls in AI to show how it can ring changes for SMEs
BT is seeking to raise awareness of its new AI offering for the UK’s small businesses, with a nationwide advertising…
Sink or swim: Jellyfish tool to demystify AI shopping
AI shopping is reshaping competitive dynamics in ways that marketers may not expect – with different AI assistants showcasing dramatically…