CMOs urged to prove their worth or risk being sidelined
Marketing chiefs face a make or break 12 months which is likely to determine whether they sit at the top…
data-driven marketing
Havas promotes duo as CEOs to lead Helia and Inviqa
Havas is overhauling the top team of its two UK customer experience agencies, with David MacMillan named CEO of Havas…
Marketers hail ROI benefits of AI as ChatGPT dominates
Email marketing, content marketing, and social media post generation have emerged as the top three disciplines marketers are embracing AI…
Data reforms face delay over Parliamentary ‘ping-pong’
The UK’s data protection reforms could be delayed way into the new year, despite being waved through the “third reading”,…
Leo Burnett promotes Mark Elwood to top creative role
Leo Burnett UK has promoted Mark Elwood to lead the its creative department as chief creative officer, succeeding Chaka Sobhani,…
CMA to probe supermarket loyalty ‘member-only’ deals
The Competition & Markets Authority is to launch a major review of loyalty scheme pricing by supermarkets, insisting that the…
How marketers can work with AI, according to ChatGPT
Fears that ChatGPT and generative AI will replace a number of roles in the industry have led to many not harnessing…
Bottom of the class: UK universities failing on cookies
Universities and higher education institutions stand accused of a widespread failure to comply with the laws covering online tracking via…
Decision Marketing Data Clinic: New personal data law
The Government’s proposed data reforms – under the Data Protection & Digital Information (No. 2) Bill – are due to…
Co-op boosts membership by 500,000 in seven months
Co-op has seen a surge in new sign-ups to its membership scheme on the back of exclusive offers and has…