Hovis turns back clock to reconnect with modern Britain
Hovis is returning to TV advertising for the first in six years with a new campaign designed to celebrate how…
data-driven marketing
Currys hires AMV agency to demystify AI for the masses
UK tech retailer Currys has strengthened its relationship with the AMV Group to realise its ambition to become “the home…
Havas expands YouGov data deal for Converged boost
Havas has expanded its four-year partnership with YouGov to span 30 markets across the media, creative, and health networks and…
MSQ snaps up strategic insight consultancy The Forge
Data-driven creative, tech and media company MSQ is continuing to strengthen its offering through acquisition by swooping for insights-driven strategy…
Consumers turning away as marketers overdo the AI
Marketers might think they are being smart by turning to AI-generated content but consumers can spot it a mile off,…
GB Racing doubles stake for new marketing campaign
Great British Racing, the sport’s official marketing and promotional body, is launching its largest campaign to date as it strives…
Morrisons takes on Nectar with ‘More Partner Points’
Morrisons is continuing to beef up its More Card loyalty programme by signing up more than 300 brands for the…
WhatsApp bigs up encryption in biggest ever global blitz
WhatsApp is lauding its encryption services in a new global campaign which reminds over 3 billion monthly users how no…
Toblerone unveils ‘manifesto for chocoholics everywhere’
Toblerone is insisting it is by taking a stand for how chocolate should be enjoyed in its latest campaign which…
Electrolux taps into Swedish forte in first Publicis work
Global home appliance manufacturer Electrolux is championing the brand’s latest innovation based on core Swedish credentials in the first campaign by Publicis…