Dixons Carphone drafts in top duo for digital revamp
Dixons Carphone has become the latest major retailer to bring in new digital and tech executives as it ramps up…
data-driven marketing
Five agencies battle for Great Western CRM business
Great Western Railway has shortlisted five agencies to pitch for its CRM and data-driven marketing account as part of a…
Addressable TV advertising to be worth $85bn by 2025
The addressable TV advertising market is set to leap sixfold from $15.6bn (£12.2bn) in total worldwide revenue in 2019 to…
GDPR’s working but we’ll need more, say marketers
GDPR is no longer seen as the big bad wolf of the marketing world, in fact most brands now believe…
ITV bolsters data-driven TV ads with Planet V platform
ITV is ramping up its assault on the data-driven TV market with the launch of a new digital addressable TV…
Arcadia brings in new team for digital and data assault
Sir Philip Green’s Arcadia Group, which owns Topshop, Monsoon, Dorothy Perkins, and Miss Selfridge, has become the latest high street…
Why CMOs are putting their faith in digital and data
The chief marketing officer instruction to drive growth shows no sign of letting up, with good reason. No one role…
Political parties urged to come clean on data sources
The General Election campaign has barely got off the ground but a raft of privacy groups are already demanding that…
M&S ‘buy now, pay later’ scheme targets millennials
Marks & Spencer is aiming to attract younger customers and boost trade in the run-up to Christmas with the launch…
Alan Thorpe returns to Indicia to spearhead marketing
Former Bray Leino CX managing director Alan Thorpe, who left the business in August, is returning to Konica Minolta-owned Indicia…