New normal? Bah, data sector has been WFH for years
The “new normal” triggered by the impact of Covid-19 may have seen millions struggle to adapt to working from home,…
data-driven marketing
Brands’ response to Covid will define business for years
Further evidence has emerged that brands are putting their reputations – and future success – on the line over their…
‘Business as usual’ at two-thirds of firms but axe looms
More than two-thirds (68%) of data and marketing professionals say their companies have turned a corner from the dark days…
How positivity can help brands fight the Covid gloom
The marketing sector is facing a unique challenge at the moment. While the current restrictions are obviously necessary – and…
Will it ever end? Now Marriott wins further GDPR delay
Just days after British Airways said it was expecting a 90% reduction in its proposed £138m GDPR fine, Marriott International…
Weed vows to dig deep to help RHS blossom once more
Former Unilever marketing boss Keith Weed is exchanging the cut and thrust of the advertising industry to get his hands…
It’s easier to find a Yeti as marketing vacancies dry up
New marketing jobs are becoming more elusive than Big Foot, with the number of roles being advertised crashing by 69.2%…
Brussels inquiry slams the brakes on Google Fitbit deal
Any plans Google had for a speedy takeover of smartwatch business Fitbit have been scuppered by the Brussels, with the…
Pernod Ricard UK parachutes in marketing foursome
Pernod Ricard UK, the company behind brands including Chivas Regal, Jameson, Absolut, Lillet and Malibu, has drafted in four senior…
Dog eat dog: A fifth of firms would sabotage their rivals
Covid-19 may have made UK consumers more caring and sharing but for businesses it is still a dog eat dog…