Quest for data solutions fuels surge in Q1 M&A deals
City of London streets might be deserted but the Covid-19 stampede to embrace data-driven solutions has sparked a major rise in M&A…
data-driven marketing
Get a move on: Gen Z the most critical online shoppers
Generation Zers may have been branded workshy, selfish and greedy – as well as anxious and “purpose-driven” – but now…
O2 and Virgin Media deal green light to fuel pitch frenzy
With the UK competition watchdog giving its initial approval to the £31bn merger of O2 and Virgin Media, the two…
Put your foot down: Brands gear up for road to recovery
Marketers are finally feeling bullish about a post-Covid boom, and, despite the latest IPA Bellwether Report revealing a further decline…
Tech staff join marketers in coronavirus ‘mental hell’
It seems that marketers are not alone in being at breaking point during the pandemic, tech professionals are also struggling…
Data platform set up by ex-Just Eat chiefs plots growth
An automated data collection and analytics platform, launched by two former JustEat chiefs in 2017, has raised £1.1m to fund…
Co-op overhauls marketing team as Matt Atkinson exits
The Co-op is understood to be scrapping the role of chief customer and membership officer – following the exit of…
NatWest retail marketing chief takes top job at Aviva
Aviva has lured NatWest’s retail banking marketing chief to Cheryl Toner take a new top marketing role as the insurance…
Avon rings the changes with first campaign on TikTok
Avon, the global beauty company that can trace its roots back to the 1880s, has made its debut on TikTok,…
Publishers’ first-party data ‘to be new media currency’
A double whammy of stricter data protection legislation and fears over gaining consumer consent is opening up a major opportunity…