Saga champions ‘discerning, sharp and savvy’ over-50s
Saga, the UK’s specialist in products and services for people over 50, is aiming to change the way people think…
data-driven marketing
Soul signs deal to join Mission Group agency network
Customer engagement agency Soul has secured a deal to become part of the Mission Group, the business which owns 15…
Scale-up investments stifled by lack of marketing skills
The UK skills crisis might have hit forecourts, care homes, supermarket shelves and even McDonald’s milkshakes but it seems marketing…
Advertising Association picks Tesco chief as president
The Advertising Association has appointed Tesco chief customer officer and executive sponsor for for diversity and inclusion Alessandra Bellini as…
Ogilvy drives into the lead as DMA finalists are revealed
Ogilvy UK has emerged in pole position among the DMA Awards finalists with 22 entries on the shortlist – including…
Businesses claim ESG issues are just marketing puffery
Most businesses continue to behave as if environmental, social, and governance (ESG) issues are just a sideshow, with many believing…
Personalisation battered by unactionable customer data
Four-fifths of retail marketers consider personalisation key to driving both increased revenue and better customer experiences, although a quarter are…
Ad budgets up again but the fat lady’s not singing yet
The advertising and marketing industry is continuing its impressive recovery from the depths of Covid despair, with Q3 budgets increasing…
New horizon for metaverse: Facebook plots rebranding
Facebook is understood to be planning to relaunch under a new umbrella brand within days, which would not only house…
NHS Blood & Transplant blitz to tackle donor shortfall
NHS Blood & Transplant is launching its first blood donor recruitment campaign since the outbreak of Covid-19 as part of…