Carlsberg Britvic puts new fizz into Tango for youth blitz
Carlsberg Britvic-owend soft drink brand Tango – which used Orange Man slapping a drinker across the cheeks to build an…
data-driven marketing
Scottish Widows taps Gen Z creators for pensions push
Lloyds Banking Group pensions division Scottish Widows is aiming to encourage young women to start thinking about their pensions earlier…
Herdify aims to milk Rory Sutherland for scale-up advice
Consumer influence platform Herdify, which counts Who Gives A Crap, the RSPCA and Abel & Cole as partners, is tapping…
IPA launches initiative to help agencies unpick GenAI
The IPA has unveiled a new free platform designed to help agencies navigate the fast-moving and increasingly complex world of…
PwC: Act now so that data and tech spend gets results
British bosses appear united in their quest to put data and technology investment at the heart of their 2026 business…
Zamora books into Motel for premium limoncello brand
Zamora Company, the family-owned Spanish drinks group that produces and distributes premium wines and spirits globally, has appointed a new…
Lloyds expands AI training scheme to entire workforce
Lloyds Banking Group has committed to roll out AI training to its entire workforce as part of a £4bn digital…
Five tanning firms scorched as ASA turns up the heat
The advertising watchdog has pulled the plug on five separate campaigns for tanning studios, ruling that they were all making…
Liverpool FC signs SAS to up the club’s marketing game
Liverpool Football Club might have struggled with consistency on the pitch so far this season but the club has vowed…
Coke appoints first global digital chief for ‘pivotal’ role
Coca‑Cola is aiming to unify digital, data and operations across the business with the appointment of its first global chief…