Tech-style launch campaign to push power of door drops
Royal Mail’s Marketreach division is aiming to boost take up of the humble door drop by reframing the channel as…
data-driven marketing
WPP ties digital with physical in Google Earth AI deal
WPP has jumped even further into bed with Google, following the $400m expansion of its cloud and AI partnership signed…
Chery UK recruits Mo Farah to front new ad campaign
Chinese car brand Chery is stepping up its assault on the UK market with a new multi-channel ad campaign for…
Radox appoints agency to make splash on social media
Unilever-owned bubble bath and shower gel brand Radox is overhauling its social media strategy, shifting from broad audience targeting to…
Krispy Kreme ‘boxes clever’ in first campaign by Ark
Krispy Kreme has taken a novel approach to combat the new Less Healthy Food advertising restrictions, developing two separate executions…
GoodGym debut TV ad urges Brits to get fit and do good
GoodGym – the organisation which aims to combine exercise with social good – has unveiled its new Sky TV ad which encourages…
Pumpkin appoints chief to drive transformation strategy
B2B media relations agency Pumpkin is aiming to expand into an integrated, strategic content, communications and reputation consultancy with the…
Royal Mail vows to invest £500m to improve services
Royal Mail has committed to invest over £500m in its operation to improve postal deliveries, claiming it will result in…
M&S brings in celebs to big up Sparks scheme revamp
Marks & Spencer has launched a major ad campaign for its revamped Sparks loyalty programme, which highlights the new “pounds,…
Dove selects agency for new influencer marketing blitz
Unilever’s Dove Division is overhauling its micro-influencer marketing, content creation and ecommerce strategy with the appointment of a new agency…