Screwfix appoints Incubeta to nail new digital strategy
Kingfisher-owned retailer Screwfix, which supplies both trade and DIY customers, has appointed a new agency to transform its digital marketing,…
data-driven marketing
Purple Square CX opens dedicated office in the Nordics
Purple Square CX is opening a dedicated Nordic presence to support clients and partners across Sweden, Denmark, Norway, Finland, Iceland…
Never mind AI, this is how to woo the judges at Cannes
This year’s Cannes Lions might have played down the threat of AI – even though 40% of entries disclosed they…
Merkle enters second decade of work for Asda’s George
Asda has expanded its 18-year relationship with Dentsu-owned Merkle to support the next phase of its ambitious digital growth strategy…
Tesco goes large to push untapped potential of Clubcard
Tesco is urging customers to see their weekly shop as the gateway to getting away; whether on holiday, out for…
Legitimate firms face double whammy from robo-calls
The rise of AI telemarketing tools could with see legitimate companies being caught with their trousers down and trigger a…
Gartner: CMOs risk falling into $910bn AI platform trap
Marketing chiefs are being urged to not get caught in the AI advertising trap, amid claims the technology will soon…
Royal Marines highlights all the roles that make top unit
The Royal Marines is aiming to challenge the ingrained hierarchy of military roles and make the case that every specialism…
Specsavers tunes up rave classics for audiology tool
Specsavers has enlisted the “banging tunes” of Groove Armada to target the generation of over-50s clubbers who built Britain’s rave…
£18bn up for grabs in battle to get on Brits’ Xmas lists
Brits are planning to spend £17.9bn on gifts and personal purchases – the equivalent of £334 each on average –…