Very Group orders in AI for greater personalisation
The Very Group, the firm behind online shopping platforms Very and Littlewoods, is beefing up its personalisation strategy by signing…
data-driven marketing
Vitality gets on its bike to push ‘health’s best friend’
Vitality is launching a new nationwide campaign for its health and life insurance business, which aims to redefine what a…
Fortune favours the brave but most brands are scared
The world’s most successful brands are turning uncertainty into a competitive advantage by “boldly going where no brand has gone…
Sainsbury’s ramps up tech with AI-driven ‘SmartLists’
Sainsbury’s is launching a new AI-powered way to shop in the supermarket giant’s app, designed to help customers plan their…
Brits hungry for AI to dish up personalised rewards
UK consumers are crying out for restaurants to implement AI tools so they can get more personalised discounts and loyalty…
Horseracing body hires chief to attract young punters
Racecourse Media Group, the media and data rights management organisation for British and Irish horseracing entirely owned by its 37…
SunLife opens up about later life with Mail Metro Media
Over-50s financial services specialist SunLife has signed a new partnership with Mail Metro Media, launching a campaign designed to change…
Agency strategists move up food chain to the top table
Brand owners are increasingly turning to agency strategists to deliver bigger outcomes, as their influence grows even beyond marketing departments…
Specsavers tackles contact lens ‘icks’ to court virgins
Specsavers is targeting contact lens “first-timers” with a new campaign that aims to make trying lenses feel a little less…
Crufts collars new agency to broaden show’s appeal
Crufts, the Royal Kennel Club’s flagship annual dog show and live entertainment event, has appointed a new agency to develop…