Trainline signs major data deal to boost WPP AI platform
Rail and coach travel platform Trainline has expanded its relationship with WPP Media by signing a first-party data deal aimed…
data-driven marketing
Hookflash hits the bullseye with darts’ giant digital brief
Nodor Group, which owns Winmau dartboards and Red Dragon Darts used by many of the top professional players, has appointed…
Anglian ‘The Nation’s Favourite’: Window of opportunity
Remember the time when double glazing companies used to badger you with wall-to-wall TV ads, and bombard you with telemarketing…
Bellwether Reaction: Hailing the return of the C-word
This week’s IPA Bellwether Report has revealed that UK companies are holding their nerve as the geopolitical crisis rages on,…
Simply Social reels in Princes Group digital overhaul
Princes Group, the company behind Branston, Napolina, Princes, Crosse & Blackwell, and Naked is revamping its UK organic social strategy,…
Sebastian Dreyfus lands senior EMEA role at Sparks
Global brand experience agency Sparks has appointed a new managing director for EMEA in a move which the business insists…
Patagonia unites marketing and purpose for new role
Outdoor apparel brand Patagonia is aiming to boost its presence in the EMEA region with the appointment of its first…
Bray Leino brings home the bacon with Mr Porky win
Pork scratchings brand Mr Porky, which claims to be the UK’s best-seller, is aiming steal share from the wider savoury…
Marketing budgets on the rise as brands hold their nerve
UK companies appear to have shrugged off concerns over the war in the Middle East to revise their marketing budgets…
Vax appoints UK media agency following 7-way pitch
Vax is planning a major revamp of its marketing strategy after appointing the7stars to handle its media account following a…