Clients offered word-of-mouth door drop targeting
Brand owners and charities will now be able to target consumers with mailshots based on word-of-mouth data following a new…
data-driven marketing
M&S goes down under to recruit digital and tech chief
Marks & Spencer is aiming to ramp up its digital, data and tech strategy with the appointment of a new…
Social media ban to enforce major marketing rethink
The UK’s decision to ban social media use for teens under 16 marks a moment where government regulation is catching…
New DfE campaign urges Gen Z to ‘Get into Teaching’
The Department for Education is aiming to challenge perceptions of teaching and inspire Gen Z to consider the profession as…
Mediaplus UK scoops Denplan and Simplyhealth brief
Simplyhealth Group, the UK-based healthcare provider specialising in everyday health cash plans, dental plans, and virtual GP services, has appointed…
Ikea hires new agency to take on advertising account
Flatpack furniture giant Ikea has reportedly hired VCCP to handle its UK advertising account following a review of the business,…
Shelter appoints goDonate to drive online donations
UK housing and homelessness charity Shelter has appointed goDonate as its online donations partner following a competitive tender process, which…
Freelancers feeling the pain as stress and anxiety soar
More than half of freelance creatives are reporting increased stress and anxiety compared to last year, with reduced budgets, longer…
ITV joins forces with X for ‘unfiltered’ World Cup series
ITV has teamed up with social media giant X in a “landmark” broadcast partnership for a new X Originals docu-series…
Scots win the World Cup with Irn-Bru’s Tartan Army
The French might be favourites to win the World Cup but it is the Scots who have emerged as the…