Premier Inn ‘chief kipologist’ stars in Born Social debut
Premier Inn has jumped into bed with Saturday Night Live UK co-host and comedian Al Nash to bring the brand’s…
data-driven marketing
Toilet rolls star in Wrap recycling TV ad funded by Sky
UK consumers are being urged to recycle more and accelerate the shift towards a better use of the world’s resources…
Next hunts head of data science for AI search shake-up
Next, the UK’s largest online fashion retailer, is embarking on a major strategic shift towards AI-driven commerce after kicking off…
Uncommon hires first data chief in double appointment
Uncommon Creative Studio has made a double appointment as part of plans to boost its “cultural-first” approach through more sophisticated…
Agentic AI assistants set to be judge and jury for brands
The rise of agentic AI is set to turn customer experience strategy on its head; brands will no longer be…
Marmite dishes up cooking strategy as Brits ditch toast
Marmite has launched a new advertising campaign urging Brits to follow some of the UK’s leading chefs and start cooking…
Body parts get vocal in new Holland & Barrett ad push
Holland & Barrett is challenging the nation to take a more proactive approach to their health and wellbeing by supporting…
Nectar signs up Uber and Uber Eats in ride-hailing first
Sainsbury’s Nectar360, which owns and operates the Nectar loyalty scheme, has struck a deal with Uber so that members can…
Tesco enlists 280,000 staff for trial of AI shop assistant
Tesco is trialling a new AI shopping assistant, built into the Tesco app, as part of its long-term plan to…
Publicis and Microsoft plot business-wide AI solution
Publicis Groupe and Microsoft are expanding their strategic partnership to build an AI-powered solution that they claim will not only…