Coral celebrates the passion and loyalty of football fans
With the Scottish football season already under way, Coral is launching a new campaign under the “We’re Here For It”…
data-driven marketing
Experian deal to boost value of brands’ first-party data
Brands are being offered the chance to simplify audience activation, cut operational friction and make first-party data work harder across…
VML brings in Cat Davis as UK chief marketing officer
VML has appointed former Atomic London executive Cat Davis to the role of UK chief marketing officer, joining the agency’s…
Ex-Go Inspire chief Kyprianou reveals Purple Square role
Former Go Inspire managing director Dimitri Kyprianou has joined CRM and CX practice Purple Square as chief revenue officer, just…
AA/WARC reaction: ‘Great growth, greater expectations’
This week’s AA/WARC Expenditure Report has revealed that advertising and marketing industry is continuing to show huge resilience as a advertisers actively…
Why a little bit of friction helps build the experience
For years, the dominant thinking in customer experience has been to remove friction wherever possible. And in many cases, that…
Medialab bags new contract from Alzheimer’s Society
Alzheimer’s Society has extended its partnership with Medialab for an additional three years, building on a relationship that spans more…
As UK swelters, Brits fear financial freeze this Xmas
The UK might be entering its fourth heatwave of the summer but Christmas planning is looming large for marketers, although…
UK leads the way as CTV adoption accelerates in EMEA
Connected TV adoption is continuing to grow across Europe, the Middle East, and Africa, with the UK leading the way…
Adspend continues to climb as mail shows its mettle
UK advertising investment increased by 9.3% year-on-year in the first quarter of 2026, reaching a total of £11.7bn, with direct…