Maccy Ds Hollywood homage hails World Menu Heist 2
McDonald’s is reprising last year’s “World Menu Heist” campaign with an even bigger operation, backed by a major new push…
data-driven marketing
‘You’re My Guitar Hero!’ Marshall exposes venue woes
Marshall, the company behind the iconic amps used by Jimi Hendrix, Mick Ronson, Mick Jones, Jimmy Page, Slash and Pete…
IAB UK: Govt must act so digital sector can top £242bn
The burgeoning market for AI and emerging technologies could trigger a near 40% boost in the value of the digital…
DOOH ‘supercharges purchase intent with store location’
Brands that include store locator information on digital out of home campaigns, so shoppers can navigate their way to physical…
Sainsbury’s powers up tech drive with ex-Diageo chief
Sainsbury’s is beefing up its leadership team by creating the new group-wide role of director of technology for customer, marketing…
BT dials up hornet threat to highlight online protection
BT has launched its first major brand campaign since the brand relaunched in May with “Behind Brilliant Things”, highlighting how…
Lynx Holder campaign pokes fun at fragrance snobbery
Unilever-owned Lynx is launching the Lynx Holder, a deliberately extravagant bottle designed to house one of its body spray cans…
Marketers ‘putting quantity over quality’ with AI content
The rise of AI in marketing is triggering “trust issues” among UK consumers, with nearly two-thirds (62%) of Brits saying…
Herdify platform sheds fresh light on word of mouth
Brands and charities are being offered even greater insight into how word-of-mouth influences audiences without the need for new data,…
Jet2 ramps up personalisation with major Adobe deal
Jet2, the UK’s largest tour operator and third largest airline, has signed a multi-year strategic partnership with Adobe which it…