Sky Media hands top role to ex-Mindshare CMO Brooks
Sky Media has appointed former Mindshare chief marketing and culture officer Greg Brooks, as its new head of marketing as…
data-driven marketing
DMA urges Govt to work with industry to drive AI boom
The DMA is urging Andy Burnham’s new-look Government to work closely with UK industry to develop a strong framework for…
ISBA: 99% of brands are using GenAI, few see benefits
Client marketing body ISBA has published the results of its 2026 Gen AI Survey, revealing that while UK advertisers are…
Dr Martens rubber-stamps expanded Arena Media brief
Dr Martens is bringing brand and performance activity together under a single global operating model across the brand’s largest European…
Advertisers offered greater control over retail media ads
Brand owners are being offered the chance to create easier storytelling on retail media sites and boost campaign measurement, while…
Good Energy lights up its biggest ad campaign to date
Leading UK renewable energy provider Good Energy has launched its biggest brand campaign in its 27-year history as it seeks…
‘Toxic cocktail’ piles pressure on the UK’s data leaders
Britain’s data and tech bosses are cracking under the pressure of a massive data overload, with nearly nine out of…
Merlin instils a sense of FOMO for London Eye activity
Merlin Entertainments is aiming to shift the way people see the London Eye in a new campaign that taps into…
Geely Auto hires Joint as brand gears up for UK market
Geely Auto, part of the same company which owns Volvo, Polestar, Lotus and Smart, has appointed Joint as its lead…
Marketers powerless to act on underperforming activity
The rise of AI might be proving a boon for some areas of marketing but it is having a major…