‘We need to stop gazing at our navels and make waves’
Advertising effectiveness is being undermined by short-termism, narrow metrics and underinvestment, and the industry must “think big” again to unlock…
data-driven marketing
Tennent’s World Cup blitz declares it is ‘Time to Dream’
Tennent’s is tapping into World Cup fever with a new campaign starring Game of Thrones’ actor Rory McCann that marks…
Kopparberg shuns summer clichés for ‘Sunshine’ activity
Kopparberg is launching a perfectly-timed new campaign, ‘Bring Me Sunshine’, although it is avoiding the summer clichés of blue skies,…
DunnHumby appoints Reward boss as Bottomley quits
Tesco-owned data and media giant DunnHumby, which powers both the Clubard loyalty programme and the Tesco Media & Insight Platform,…
Brave Bison brings in WPP Open executive to drive AI
Media, marketing and technology company Brave Bison has raided WPP to beef up its AI-driven offering, across both its agency…
Industry woos young with ‘virtual work experience’ plan
The advertising industry is aiming to promote the sector as an exciting and accessible career option for early career talent…
B&Q promotes content chief to senior marketing role
DIY giant B&Q has promoted its head of content, social and PR to director of marketing, effectively becoming second in…
Sainsbury’s appoints first head of CX transformation
Sainsbury’s has recruited its first head of customer experience transformation as the retailer strengthens its top team to drive customer-centric…
Manchester fashion brands appoint Verde for SEO brief
Manchester-based fashion brands Bound and UN:IK are overhauling their organic search strategy, as the businesses look to increase discoverability, expand…
Ofcom slams TikTok and YouTube online safety failings
TikTok and YouTube, two of the world’s biggest advertising platforms, are facing tougher sanctions on online safety in the UK…