Ad budgets rise again as brands play the long game
UK companies are staying resolute in their commitment to marketing spend, revising their budgets up to the second highest level…
data-driven marketing
BHF turns hydration breaks into fundraising opportunity
British Heart Foundation is tapping into World Cup fever with a new campaign that reimagines football’s controversial three-minute hydration breaks…
Brands go on the attack for England semi-final clash
Major brands have launched a blitz of rapid-response marketing campaigns ahead of tonight’s FIFA World Cup semi-final between England and…
Riviera Travel hires agency to propel growth strategy
River cruise and tour operator Riviera Travel has hired a new agency as the company drives forward its five-year growth…
Industry chokes as MPs demand fresh HFSS crackdown
The advertising and marketing industry has hit out at a proposed new crackdown on food and drink ads that calls…
Gousto hires digital shop to rustle up social media push
AI-driven UK-based recipe box company Gousto is planning to ramp up its digital strategy with the appointment of Simply Social…
Waitrose customer chief to lead Advertising Association
The Advertising Association is banking on top-level data-driven marketing expertise to drive the industry forward after appointing Waitrose chief customer…
Perfume Shop reformulates customer loyalty scheme
The Perfume Shop is giving its loyalty scheme a major makeover to offer customers simpler rewards, member-only prices and greater…
Heathrow Express pushes service as the ‘trusted choice’
Heathrow Express is putting travellers and their reason for using the service front and centre in a new campaign timed…
Candy Crush owner hands global brief to Havas Media
King, the interactive entertainment and mobile games company behind the Candy Crush franchise, has appointed Havas Media Network UK as…