Blow us down with a feather: Everest brings back ‘icon’
Home improvement brand Everest is aiming to tap into the power of nostalgia in advertising by resurrecting “the feather” symbol…
data-driven marketing
Major travel brands sent packing over ‘eco’ ad claims
Thomas Cook, Loveholidays and DialAFlight have all been battered by the advertising watchdog for making environmental claims in their advertising…
Radio industry urges Govt to defer Freeview switch-off
The Government has been warned that plans to switch off Freeview in 2034 will deal a major blow to commercial…
Primark targets gym bunnies with trope busting blitz
Primark is launching its activewear collection, Primark Form, with a new campaign designed to skewer the seriousness of the world…
McCawley joins Decision Marketing as associate editor
Former Marketing Week and Precision Marketing deputy editor Ian McCawley is joining the Decision Marketing team as associate editor to…
L&G hires former retail chief to lead tech, data and AI
Legal & General, the finance giant which manages over £1.2trn in assets globally, is bringing together technology, data, AI and…
Stanley Tucci ‘just too busy enjoying life’ for Moretti ad
Birra Moretti is launching the latest instalment of its Enjoy Life’s Simple Pleasures platform, which highlights its Italian heritage by…
Mindful Chef highlights ‘fuller life’ in McCann ad debut
Recipe box company Mindful Chef has launched its first campaign through newly appointed McCann London as it looks to boost…
McDonald’s shake-up sees new head of CRM and loyalty
McDonald’s UK has overhauled its marketing operations to create the new role of head of CRM, loyalty, partnerships and social…
Industry reacts as Google wriggles off the hook again
Alphabet’s Google has once again successfully fought off a forced break-up of its business in the US courts; with district…