Tails of the unexpected: PDV unveils pet owner cohorts
It seems the old idiom of a dog being man’s best friend needs a radical overhaul as these days nearly…
data-driven marketing
NatWest brings in chief to boost £1.2bn tech overhaul
NatWest Group has appointed a new chief data and analytics officer to drive its extensive digital transformation, backed by a…
Medialab lands ‘blockbuster’ brief from Cinema First
Cinema First, the cross-industry body which aims to bring the crowds back to the movies in the UK, has appointed…
Patrick Affleck moves on up in Havas Village restructure
Havas has overhauled its Village network across the UK and Ireland, promoting Havas Media Network chief executive Patrick Affleck to…
Inglis joins The Entertainer in group chief customer role
Teal Group, the company behind toy retailers The Entertainer and Addo Play, has appointed former Merlin and John Lewis executive…
Mission banks on Bray Leino brand after Krow merger
The Mission Group is merging Bray Leino and Krow into a single entity under the Bray Leino brand as part…
Guide Dogs’ life-changing work revealed in Fold7 debut
Guide Dogs is launching a major integrated campaign designed to reframe public perceptions of the UK sight loss charity and…
The Collective takes its yogs to the nation in first TV ad
Premium yoghurt brand The Collective is launching its debut masterbrand TV campaign, taking its adult and kids ranges to a…
Omnicom unveils $9.1bn billings agency Hearts United
Omnicom Media has finally confirmed it is uniting Hearts & Science’s data-driven approach with Mediahub’s heritage in creative media planning…
Meta $18bn fine: Watershed moment or damp squib?
Meta’s $18bn child-safety settlement in the US might have been branded a “watershed moment” by some; others are yet to…