‘You’ve Been Tango’d’ returns in new campaign by VCCP
Carlsberg Britvic soft drink Tango is the latest brand to go back to the 1990s with a new campaign that…
data-driven marketing
CMOs urged to wake up to creator content commercials
Brand owners might be ploughing billions of pounds into creator content but there is still a huge gap between spend…
Gen Alpha spend, spend, spend in the shops not online
Shopping is about far more than buying things for Britain’s 7- to 14-year olds; the high street has become a…
Channel 4 partners with CACI for Geo Mapping tool
Channel 4 has joined forces with consumer and market intelligence specialist CACI to unlock smarter geotargeting of audiences as part…
John Watson marks return with launch of consultancy
Three months after stepping down and closing WPNC, John Watson has returned to the industry to set up his own…
UK shoppers embrace AI tools but only trust them so far
More than half of UK consumers who use AI tools like ChatGPT say the technology makes it easier to discover…
PepsiCo ‘lifer’ takes on role as CMO for UK & Ireland
PepsiCo has appointed 20-year company stalwart Seren Cankiri as its new chief marketing officer for PepsiCo Foods UK & Ireland,…
Combemale calls it a day after 24 years with the DMA
DMA director of policy and public affairs Chris Combemale, who served as chief executive from 2009 to 2024, is to…
Channel 4 unveils Enhance tool to lift existing TV ads
Channel 4 is continuing to expand its advertising services with the launch of a new dynamic optimisation platform, designed to…
Tesco woos teenagers with dedicated Clubcard launch
Tesco is aiming to woo Britain’s youth by launching getting 16 and 17-year-olds to sign up for the Clubcard loyalty…