Marketers face ‘trilemma’ as traditional search croaks it
Marketing chiefs are facing an unprecedented operational “trilemma” as flat corporate budgets and aggressive growth targets collide with the death…
data-driven marketing
Brown-Forman pours more brands into social shop TSA
Brown-Forman, the company behind Jack Daniel’s, has expanded its partnership with digital agency TSA by appointing it to lead the…
It’s not over till it’s over: Brits hunt last minute breaks
The school holidays might be drawing to a close but many Brits are still booking their summer getaways – despite…
Untrained and unsupervised: The real source of AI slop
UK companies are inadvertently fuelling the rise of so-called “AI slop” by failing to adequately train their staff to use…
Cazoo tackles ‘mental’ car search with platform refresh
Used-car marketplace Cazoo is taking on market leader Auto Trader by tackles the industry’s biggest challenge of building buyer trust…
Rock Face calls on men to join ‘The Great Unwashed’
Rock Face, which claims to be the UK’s fastest-growing deodorant brand for men, is urging men to boycott the showers…
Trad search is so over, give us pics, youngsters insist
Further evidence has emerged that marketers are on a different page to Gen Z, with the cohort abandoning traditional search…
Health Equals exposes which Brits have lower ‘Shelf Life’
Health Equals, the coalition of organisations that campaigns to reduce health inequalities, is launching a nationwide campaign to highlight the…
Greene King hires easyJet chief to drive tech overhaul
Greene King, one of the UK’s leading pub, restaurant and hotel operators, has appointed its first chief data and technology…
Slowing retail media growth fuels ‘enshittification’ fears
The global retail media market may be continuing to grow and evolve, with ad investment projected to reach $223bn by…