VML chief Ewen Sturgeon lands top WPP Creative role
VML EMEA chief executive Ewen Sturgeon is to lead the new WPP Creative division across the region, spearheading VML, Ogilvy,…
data-driven marketing
Why expanding from US to the UK is not all plain sailing
For many US brands, the path to going global now runs straight through the UK. A steady stream has been…
Tesco goes large for Free Fruit & Veg for Schools blitz
Tesco is launching a new marketing campaign to back the expansion of its Free Fruit & Veg for Schools programme…
CX WTH: UK firms ‘blind to the needs of customers IRL’
UK businesses stand accused of fundamentally misreading their customers – from how quickly they respond to enquiries to the importance…
Charities urged to get in shape as mobile donations soar
Charities are being urged to ensure that every consumer interaction counts by adopting “frictionless” journeys and faster payment methods, with…
BBH wins global brief to raise profile of Hitachi brand
Hitachi has appointed BBH following a competitive pitch to launch a new global brand campaign which it is claimed will…
Network Rail ‘No Second Chances’: Wake up, shake up
Remember the glorious 1970s, the era of famously blunt public information films, which frequently portrayed severe injuries to young children…
Lloyds Banking Group hires first chief data and AI officer
Lloyds Banking Group has appointed its first ever chief data and AI officer as part of plans to strengthen its…
Consumers seek ‘little bundles of joy’ to fight off blues
Consumers are increasingly seeking purchases that bring them joy at minimal cost, such as wellness and hobbies, to combat the…
Now Omnicom plots new agentic AI solution with Adobe
Omnicom is expanding its long‑standing global partnership with Adobe to co‑develop a business‑wide, industry‑specialised agentic AI operating model solution, powered…