PepsiCo gets into gear for major Silverstone partnership
PepsiCo is ramping up its sports sponsorship strategy by signing a five-year deal with Silverstone to become the official soft…
data-driven marketing
UK marketers urged to get in shape for new EU AI laws
UK brands and their agencies are being warned to wake up to the new landmark transparency rules under the EU…
ASA buries The Mummy poster over ‘dead child’ image
Warner Bros has been given a stiff warning by the ad watchdog after the regulator banned “offensive” posters for latest…
Dairylea Dunkers highlights the freedom of being a kid
Mondelez-owned cheese brand Dairylea is championing the freedom and independence children feel when they are trusted to make their own…
Brits bemoan repetitive, poorly targeted and generic ads
Three-quarters (75%) of UK consumers regularly receive marketing that is irrelevant to them and are increasingly frustrated with repetitive, poorly…
Numan calls out ‘cardboard doctors’ in weight loss push
UK-based digital healthcare provider and online pharmacy Numan is calling out the rise of “cardboard cut-out care” and online hucksters…
M&S appoints Morrisons customer chief to head loyalty
Marks & Spencer has raided Morrisons to appoint a new director of loyalty, just months after the retailer revamped its…
Coral celebrates the passion and loyalty of football fans
With the Scottish football season already under way, Coral is launching a new campaign under the “We’re Here For It”…
Experian deal to boost value of brands’ first-party data
Brands are being offered the chance to simplify audience activation, cut operational friction and make first-party data work harder across…
VML brings in Cat Davis as UK chief marketing officer
VML has appointed former Atomic London executive Cat Davis to the role of UK chief marketing officer, joining the agency’s…