Ex-Go Inspire chief Kyprianou reveals Purple Square role
Former Go Inspire managing director Dimitri Kyprianou has joined CRM and CX practice Purple Square as chief revenue officer, just…
data-driven marketing
AA/WARC reaction: ‘Great growth, greater expectations’
This week’s AA/WARC Expenditure Report has revealed that advertising and marketing industry is continuing to show huge resilience as a advertisers actively…
Why a little bit of friction helps build the experience
For years, the dominant thinking in customer experience has been to remove friction wherever possible. And in many cases, that…
Medialab bags new contract from Alzheimer’s Society
Alzheimer’s Society has extended its partnership with Medialab for an additional three years, building on a relationship that spans more…
As UK swelters, Brits fear financial freeze this Xmas
The UK might be entering its fourth heatwave of the summer but Christmas planning is looming large for marketers, although…
UK leads the way as CTV adoption accelerates in EMEA
Connected TV adoption is continuing to grow across Europe, the Middle East, and Africa, with the UK leading the way…
Adspend continues to climb as mail shows its mettle
UK advertising investment increased by 9.3% year-on-year in the first quarter of 2026, reaching a total of £11.7bn, with direct…
Local London firms to get Tube station advertising boost
London businesses are being offered increased access to advertising opportunities across the capital’s Underground network, following the signing of a…
UK cinema group appoints agency to get ‘bums on seats’
Cinema First, the cross-industry body charged with the promotion and development of cinema going in the UK is planning a…
Prostate charity urges fans to ditch rivalry for new goal
Prostate Cancer UK is launching a new creative platform for its Prostate United fundraising campaign, designed to boost sign-ups and…