Social media fans direct algorithms to a different beat
The overwhelming majority (94%) of regular social media users have taken action to manage the content they are shown by…
data-driven marketing
VCCP nets global kiwifruit brief with ‘creative bravery’
VCCP, whose clients include major brands Direct Line, Just Eat, Cadbury’s, Centrica and Ikea, is turning its attention to the…
ITV, Sky, and C4 join Comcast to woo SMEs to TV ads
Small and medium-sized businesses are being offered the chance to create, buy, and measure premium TV ad campaigns across three…
‘Made in Starbucks’ brings coffeehouse creatives to life
Starbucks UK is highlighting the creative communities who bring their ideas to life in its coffeehouses every day with the…
Unilever and Coke big up Nectar retail media platform
Unilever and Coca-Cola are hailing the launch of the Nectar360 Pollen unified retail media platform, reporting faster activation, improved measurement…
Channel 4 signs up five buying platforms for VOD boost
Channel 4 today has signed a series of deals that see its VOD-ad-inventory become available across five new major buying…
Oliver appoints TikTok creative chief as first group ECD
In-housing specialist Oliver has appointed its first group executive creative director as part of a strategy to strengthen its global…
DunnHumby unveils pilot to unite retail media networks
DunnHumby has signed up B&Q, John Lewis, and Waitrose – as well as parent company Tesco – to pilot a new…
Women’s Aid ‘The Other Kick Off’: Time to take action
England fans might still be celebrating this week’s rip-roaring World Cup win against Croatia but there is a darker side…
How can the industry adapt to the social media ban?
It is fair to say that reaction to the UK’s proposed social media ban for under-16s has been deeply divided,…