IG joins top team for Sky Sports Premiership coverage
Investment and trading platform IG has signed a three-year partnership with Sky Media, becoming an official co-sponsor of Sky Sports…
data-driven marketing
Premier Foods hires agency for ‘exceedingly good’ brief
Premier Foods is aiming to boost its social media strategy with the appointment of a new creator agency to work…
Greggs hunts new chief to bulk up data and AI agenda
Sausage roll giant Greggs is aiming to build on its data-driven strategy by appointing the retailer’s first head of data…
Dentsu first group to sign voluntary code on EU AI Act
​Dentsu has become the first global marketing and advertising holding company to sign the EU’s Code of Practice on Transparency…
Healthcare firms cut down to size over testosterone ads
Two digital healthcare companies have been given a stiff rebuke by the ad watchdog for making misleading, unsubstantiated claims regarding…
KFC picks Burberry boss to fashion new tech strategy
KFC UK & Ireland is ramping up its tech and AI strategy by appointing its first permanent chief digital and…
Top brands sign up as ASA bolsters awareness campaign
The Advertising Standards Authority is launching a new burst if its awareness campaign, backed by Churchill, Compare the Market, Marmite…
M&S beefs up transformation with new AI and data chief
Marks & Spencer has appointed its first head of data and AI delivery to lead the strategic and scalable execution…
George at Asda ‘in the know’ pushes home and fashion
George at Asda is launching the biggest campaign in the brand’s recent history, bringing together its home and fashion brands…
Geely Auto ‘quiet EV’ makes some noise in Joint debut
Geely Auto UK is gearing up to grab a share of the British car market with its first campaign through…