Pixel art shoppers front Co-op blitz to axe ‘big shop faff’
Co-op Food is calling on customers to leave the hassle of the “big shop” behind and get great value on…
data-driven marketing
Shadow AI ‘out of control’ in marketing departments
Fears that the stampede to embrace AI is putting businesses in danger have been heightened by a new analysis which…
Alzheimer’s Research goes upbeat to speed up funding
Alzheimer’s Research UK is aiming to shift the narrative around the neurodegenerative disease from helplessness to urgent, tangible optimism in…
Brands urged to wake up to new era of Brits ‘flying solo’
British adults are increasingly consuming commercial media in isolation, with young people – those aged between 16 and 34 –…
Axa brings in Publicis Sapient to scale global AI strategy
Axa has expanded its relationship with Publicis Groupe by entering a strategic partnership with Publicis Sapient to accelerate the next…
Blow us down with a feather: Everest brings back ‘icon’
Home improvement brand Everest is aiming to tap into the power of nostalgia in advertising by resurrecting “the feather” symbol…
Major travel brands sent packing over ‘eco’ ad claims
Thomas Cook, Loveholidays and DialAFlight have all been battered by the advertising watchdog for making environmental claims in their advertising…
Radio industry urges Govt to defer Freeview switch-off
The Government has been warned that plans to switch off Freeview in 2034 will deal a major blow to commercial…
Primark targets gym bunnies with trope busting blitz
Primark is launching its activewear collection, Primark Form, with a new campaign designed to skewer the seriousness of the world…
McCawley joins Decision Marketing as associate editor
Former Marketing Week and Precision Marketing deputy editor Ian McCawley is joining the Decision Marketing team as associate editor to…