Industry risks exodus of diverse and working class talent
The UK creative industry is risking a mass exodus of talent, especially among the under-represented diverse and working class groups…
data-driven marketing
Goodwood hands Ark brief to steer US expansion drive
The Goodwood Group is strengthening its relationship with agency Ark, which has first appointed to handle Goodwood Revival late last…
Industry chiefs back Burnham as the ‘creative champion’
UK advertising and marketing industry bosses have backed new Prime Minister Andy Burnham, who officially took up the role today,…
‘If Carlsberg Did…’ returns for major summer campaign
Carlsberg-Britvic is reprising its classic “If Carlsberg Did…” brand platform as it gears up for a major integrated summer marketing…
Bray Leino unites agencies for bespoke global B2B offer
Mission Group agency Bray Leino is launching a new global B2B marketing proposition bringing together seven independent agencies to challenge…
Honda ‘Dreams Engineered’: Pablo makes its marque
Honda might not be one the biggest players in the UK market, with just over 10,000 units sold during the…
Bellwether reaction: ‘The rise of the wise investment’
This week’s IPA Bellwether Report has revealed that UK companies are continuing to bolster their marketing spend, revising their budgets…
TikTok back in the dock again over child safety failings
As brands continue to plough millions into advertising on TikTok, the company is facing yet another investigation over its child safety…
Double appointment boosts M&C creative department
M&C Saatchi Group UK’s creative agency has bolstered its leadership with a double appointment, promoting Guy Bradbury to chief creative…
The AA taps into superheroes with Spider-Man tie-up
The AA is jumping aboard the new Spiderman movie to show no matter what members face, even if its damage…