Former Marketing Week and Precision Marketing deputy editor Ian McCawley is joining the Decision Marketing team as associate editor to drive new content opportunities across the online publication.
Launched back in 2010, Decision Marketing remains the only independently owned, free to air, online magazine dedicated to the data-driven marketing and advertising industry. Expanded editorial content is set to include more exclusive insights covering major marketing issues and developments, as well as expert profiles and additional commentary from around the industry.
McCawley’s appointment reunites him with Decision Marketing’s founder and publishing editor, Charlie McKelvey, after the pair worked together at the major Centaur titles. They also spearheaded the launch editorial team of Data Strategy.
McCawley’s career spans journalism, PR and content creation. He was previously managing director of Ingenuity’s PR arm, Acuity, where he set up its content division. He has run his own content writing and strategy consultancy, OBE Content & PR, for nearly a decade.
McCawley said: “I’m delighted to join Decision Marketing’s editorial team at a time when the direct, data and digital marketing industry is thriving. Agencies and brands have more to say than ever – but fewer places to make their voice heard.”
McKelvey added: “It’s great to have Ian on board and to be working alongside him again at such a crucial time for the industry, and for Decision Marketing.
“Publications are folding, merging or constructing expensive paywalls, leaving few titles offering news, analysis and opinion that the world needs to read about. We’re bolstering our editorial team, and unveiling new content opportunities for contributors, to ensure agencies and brands still have a platform; and to equip our readers with awareness and insights they need to succeed in their roles.”
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