Bauer Media taps Experian to boost audience targeting
Bauer Media, the company behind radio stations Kiss, Magic, Absolute, Jazz FM and magazine brands Heat, Empire and Grazia, is…
publishing
New Ozone unit to crack how AI will shape publishing
Ozone, the digital advertising platform built by publishers, is opening a collaborative research and development centre focused on better understanding…
Online publishers mount fightback against social giants
Publisher audiences are now matching – and in some cases surpassing – social platforms on reach, in a move which…
Reach brings in GenAI tool to combat Google Overviews
Media giant Reach, the company which has over 120 brands including The Mirror, Express, Daily Star, Manchester Evening News, and…
FT ‘For The Why’ marks first global campaign by NCA
The consumer subscriptions business of the Financial Times has launched a new global marketing campaign designed to highlight the FT’s…
Daily Mail joins LiveRamp scheme following privacy row
The Daily Mail appears to have finally woken up to the need to adhere to privacy regulations, after signing up…
Condé Nast fingers IAB consent tool after cookies fine
Publishing giant Condé Nast has blamed the IAB’s Transparency & Consent Framework – developed by the industry body to help…
Online news sites with ‘local authority’ woo advertisers
Brand owners are being urged to wake up to the power of advertising in trusted, local online news environments, with…
‘Jaws drop and brows furrow’ over excessive online ads
Marketers are being urged to adopt a less-is-more approach to advertising, amid claims that intrusive ad formats “feel as if…
FT hires NCA to bring back the glory years of advertising
The Financial Times is aiming to recapture the essence of its advertising heyday of the 1980s and 1990s, but for…