‘Jaws drop and brows furrow’ over excessive online ads
Marketers are being urged to adopt a less-is-more approach to advertising, amid claims that intrusive ad formats “feel as if…
publishing
FT hires NCA to bring back the glory years of advertising
The Financial Times is aiming to recapture the essence of its advertising heyday of the 1980s and 1990s, but for…
Haymarket gets its own back with Marketing Week deal
Haymarket Media Group has finally triumphed over its bitter enemy Centaur Media with the acquisition of Marketing Week, Creative Review,…
Guardian scraps cookies for ‘privacy first’ ID strategy
The Guardian is ramping up its online advertising services to embrace a “privacy-first” model, as it ditches third-party cookies to…
Google ‘is sticking knife in even deeper’ with AI Mode
Google has been accused of “sticking the knife even deeper into the online publishing industry” following the roll out of…
Brits crave body positively but thin is king for UK media
Social media and many mainstream magazines are awash with advertisments and articles pushing weight loss drugs, extreme workouts and protein…
Publishers accuse Google of AI Overview double theft
A consortium of publishers and advertisers has lodged complaints in both the UK and EU over Google’s AI Overview, amid…
Guardian ad escapes ASA ban despite play on F-word
Guardian News & Media has avoided censure by the ad watchdog over a pop-up ad that appeared on the Guardian…
Print recovery continues as Covid is finally put to bed
Despite the ongoing rise of digital platforms, consumers are increasingly turning back to print media, particularly when it comes to…
The Sun hires Telegraph chief to run membership club
News UK title The Sun has recruited a new customer marketing director as part of plans to tap into the…