Barclays picks UK CMO as marketing revamp continues
Barclays UK has finally appointed a permanent chief marketing officer, handing the job to ‘lifer’ Inderjit Bassi, who has been…
data strategy
Four secure promotions in EssenceMediacomX shake-up
EssenceMediacomX is continuing to shake up its senior team following the return of CEO Clare Chapman, with a raft of…
ITV creates Insight Group and plots expansion of ITVX
ITV is bolstering its data-driven advertising proposition by bring together its specialists in market and media research, analytics and data…
Unilever hands Accenture global brief to scale GenAI
Consumer goods giant Unilever is strengthening its relationship with Accenture – which first began in the 1990s – to support…
Currys taps into retail media boom with ad platform
Currys has become the latest brand to enter the global retail media market, challenging the likes of Tesco, Boots, Sainsbury’s…
Sky Media eyes boost with raft of data-driven TV tools
Sky Media has unveiled a raft of data-driven advertising solutions, including an upgraded household viewing panel, new digital partnerships with…
Former Go Inspire chief Davidson joins Salocin Group
The Salocin Group, the company behind agencies Edit, Join the Dots and Wood for Trees, has appointed former Go Inspire…
Probe finds little evidence of ‘sex pest text’ epidemic
The Information Commissioner’s Office has ruled out any major action in response to a reported rise of so-called “sex pest…
Marketers hail ROI benefits of AI as ChatGPT dominates
Email marketing, content marketing, and social media post generation have emerged as the top three disciplines marketers are embracing AI…
Data reforms face delay over Parliamentary ‘ping-pong’
The UK’s data protection reforms could be delayed way into the new year, despite being waved through the “third reading”,…