Publicis: $4.4bn Epsilon deal ‘better value than Acxiom’
Publicis has finally completed the acquisition of data-driven marketing giant Epsilon for $4.4bn (£3.4bn), in a deal which chief executive…
data strategy
Lastminute division to help brands in-house marketing
Lastminute.com is tapping into the in-housing trend by launching a consultancy to help brands handle their marketing activity internally after…
Triple whammy holding back customer lifetime value
Despite growing awareness that customer lifetime value (CLV) is a better method for measuring success than return on investment (ROI),…
Customer data value: five questions investors must ask
Customer understanding is critical to ensuring a business remains profitable. While new customer acquisition also plays an important part in…
Publicis eyes $5bn Epsilon as data gold rush continues
The data-driven marketing industry is set for yet another mega deal, following confirmation that Publicis is considering a bid for…
How to choose the right partner for second-party data
Companies struggle to know their customers. This is the harsh reality for all marketers. Achieving a full view of their…
Homebase builds data strategy with Havas Media hire
Homebase is aiming to tap into the power of data to reverse its fortunes after appointing Havas Media to handle…
Outra recruits Holt to head up business development
Data science consultancy Outra is continuing to bolster its senior team with the appointment of a new business development director…
Centrica set to pull the plug on Ogilvy after 12 years
Ogilvy is set to lose its hold on the British Gas CRM business – which it has held since 2007 –…
Unlimited Group acquires insight agency Model Citizens
Unlimited Group is bolstering its data and analytics offering with the acquisition of independent agency Model Citizens, which has been…