IPG hails Acxiom deal as key driver for future growth
Interpublic Group claims the recent acquisition of Acxiom has given it a major competitive advantage and is already paying dividends…
data strategy
Mortascreen expands deal with The Software Bureau
Wilmington Millennium has expanded its partnership with the Software Bureau to offer its Mortascreen deceased suppression data direct to end…
Just Eat poaches EasyJet man for chief data officer role
Just Eat is planning to beef up its data strategy with the appointment of EasyJet’s head of data science and…
Dixon seals deal to secure Blueberry Wave expansion
Blueberry Wave has set its sights on international expansion as part of a wider deal which has seen marketing execution…
Terry Leahy backs data governance specialist Syrenis
Former Tesco boss Sir Terry Leahy – one of the pioneers of data-driven marketing – has got his cheque book…
Digital ‘go-slow’ hampering single customer view plans
Almost half of all businesses could be falling behind in an increasingly digital world, according to a new report which…
H&M hands role to Cambridge Analytica whistleblower
H&M has enlisted the help of Cambridge Analytica whistleblower Christopher Wylie – the man who lifted the lid on the…
NatWest launches academy to boost in-house data skills
NatWest is bolstering its commitment to tackling the data skills shortage by launching its own data academy to train staff…
Is the Internet really killing off the British high street?
Many commentators have been quick to blame this year’s poor Christmas high street sales on a shift to online shopping,…
Publicis appoints Microsoft data chief to top Spine role
Publicis Group is bolstering the senior team for data platform Publicis Spine by appointing Microsoft global digital and analytics chief…