Go Inspire makes double hire as senior team expands
Go Inspire is continuing to bolster its executive team with a double appointment of Paragon’s head of business development, Dimitri Kyprianou,…
data strategy
Golden Years: Google deal to keep BMG stars shining
Music publishing giant BMG – home to David Bowie, Iggy Pop, the Rolling Stones, Blondie, Fatboy Slim, and Cypress Hill…
Honda hands data-driven European media brief to UM
Honda Motor Europe is planning to ramp up its data-driven digital transformation with the appointment of media agency UM following…
Barclays goes down under to hire new chief data officer
Barclays has literally gone to the other side of the world to recruit its latest data chief, hiring the former…
Brands build first-party data at last as cookies crumble
Brand owners are joining the stampede to gather first-party data, with nearly nine out of ten (88%) marketers identifying the…
Wunderman hires Richards to beef up senior data team
Wunderman Thompson UK has boosted its senior data team with the appointment of Dentsu Data Labs’ Steve Richards as UK…
Blueberry Wave and GBG acquisition unite as HH Global
HH Global is continuing to bolster its data, analytics and digital operation by combining Blueberry Wave with a new acquisition –…
UK media group blames Brexit for relocation to Ireland
International media group Capital Business Media has relocated its UK content marketing and SEO division to Ireland in response to…
BT creates unit to boost cloud, AI and machine learning
BT is seeking to challenge the US tech giants’ dominance of cloud services, artificial intelligence and machine learning with the…
VCCP lands Reckitt global digital brand experience brief
Consumer goods giant Reckitt Benckiser has overhauled its agency roster following a competitive pitch and appointed VCCP to handle a…