Sorrell backs AI to boost creativity – not suffocate it
No lesser luminary than Sir Martin Sorrell has backed artificial intelligence to breathe new life into creativity – rather than…
data strategy
IPG ties Acxiom and Cadreon for martech ‘revolution’
Interpublic Group is eyeing a major wedge of the martech market with the launch of a new “marketing intelligence engine”,…
Artefact partner moves to the UK to spearhead growth
Artefact UK, the French-owned AI and data-driven agency, has parachuted in one of its original partners to work at the British agency…
Oops we did it again: Twitter admits fresh data gaffe
Just weeks after confessing it had tapped into users’ personal data without their consent to bombard them with advertising, Twitter…
Why it pays brands to be more offensive with their data
Data is the backbone of modern enterprise. It drives, improves and supports business advancement and growth. But despite its progressive…
M&S hires GroupM chief as first head of data science
Marks & Spencer has switched agency-side to find its first ever head of data science – following a search which…
Cazoo hires chief data officer as start-up preps launch
Cazoo, the used car buying and rental platform backed by Lovefilm and Zoopla founder Alex Chesterman, has appointed Moneysupermarket data…
Co-op makes data-driven TV debut with AdSmart blitz
Co-op Insurance is launching its first ever data-driven addressable TV campaign as part of an ambitious plan to nearly triple…
DunnHumby launches tech lab to fuel retail innovation
DunnHumby, the Tesco-owned data science business which has been one of the pioneers of data-driven marketing in the retail industry,…
Nationwide boosts insights with Qlik platform roll-out
Nationwide Building Society, which has committed to invest over £4bn in new technology over the next five years, has signed…