Brands crave personalisation but marketers are too busy
Nearly all marketers (99%) recognise the importance of personalisation to ecommerce success, yet many still fail to deliver during the…
data strategy
CDOs win friends and influence people in data surge
Both private and public sector organisations are doubling down on their data strategy, building larger teams and rapidly increasing their…
Jingle hell: 17m Brits left cold by this year’s festive ads
Christmas may be painted as the season of joy, but for many Brits the festive magic has evaporated, with nearly…
Brands urged to follow top sports to build loyal fanbase
Brands must take a leaf out of top-level sports teams’ playbook and earn – not be tempted to buy –…
Vast majority of GenAI initiatives remain stuck in pilots
Public Enemy’s anthemic Don’t Believe the Hype might be nearly 40 years old but it seems the sentiment could not…
Levi’s strides into AI era with agentic insight platform
Levi Strauss & Co is making a major investment in AI by developing a new agentic platform aimed at boosting…
Bosses and workers at odds over business impact of AI
Despite a doubling in AI adoption over the past year, a whopping 96% of business chiefs report that the technology…
Women lift the lid on their everyday living ‘essentials’
Moisturisers, Netflix and olive oil have joined forces at the top of women’s must-have list for 2025, with females investing…
New Look online refit fuels launch of first loyalty club
New Look, the “value” fashion retailer, is rolling out its first ever loyalty club as it seeks to recalibrate its…
AI revolution driving new consumer shopping journeys
Generative AI and social commerce platforms are fundamentally changing consumer research and purchase behaviours, with over one in five (21.6%)…