AI ‘accelerating chaos’ rather than freeing up creativity
Artificial intelligence might be fundamentally changing how marketing work is executed, but it has not yet fulfilled its promise of…
data strategy
Brands being blindsided by lack of clear vision for CRM
More than four in ten (41%) marketing leaders say their CRM platform does not fully meet organisational needs, yet it…
Consumers seek ‘little bundles of joy’ to fight off blues
Consumers are increasingly seeking purchases that bring them joy at minimal cost, such as wellness and hobbies, to combat the…
Trainline signs major data deal to boost WPP AI platform
Rail and coach travel platform Trainline has expanded its relationship with WPP Media by signing a first-party data deal aimed…
M&S to usher in new era of AI-driven Sparks loyalty
Marks & Spencer is revamping its Sparks loyalty scheme once again as part of a £200m tech upgrade, designed to…
Uncommon hires first data chief in double appointment
Uncommon Creative Studio has made a double appointment as part of plans to boost its “cultural-first” approach through more sophisticated…
Data analytics market to top $1.4trn as take-up surges
The engine room of the digital economy is undergoing a massive expansion, with the data analytics and insight market growing…
Data, tech and digital set for take-off at Virgin Atlantic
Virgin Atlantic has appointed its first ever chief digital and information officer as part of plans to align data, technology…
AI workflows keep marketers too busy for the day job
Marketers today are being judged less by how many campaigns they ship and more by how well they can connect…
UK insight industry ‘generates £18.74bn in added value’
The research and data insight industry is hailing its contribution to the success of the marketing and advertising sector as…