Ex-Sainsbury’s chief to bring retail nous to Test & Trace
The NHS Test & Trace programme, which has at times appeared more like a Laurel and Hardy film than the…
data strategy
Very Group recruits first CDO to drive insight strategy
The Very Group, which earlier this year rebranded from Shop Direct, has hired its first chief data officer following a…
Reckitt signs up Google Cloud for digital and data boost
Reckitt Benckiser, the £12.85bn packaged goods giant behind Durex, KY, Dettol, Nurofen, and Cillit Bang, is ramping up its digital…
Industry backs Covid plan and calls for targeted action
The advertising and marketing industry has backed new Government measures to help businesses through the continuing dark days of Covid-19,…
Sport England expands ‘This Girl Can’ to woo school girls
Sport England is extending its “This Girl Can” campaign – that inspired over 3.9 million women to get active –…
DMA calls for extra help as Covid wipe-out fears grow
The DMA has added its voice to calls for a fresh package of support for the advertising and marketing industry…
Hard-up consumers demand more freebies and loyalty
Consumers are increasingly shunning non-essential purchases to spend their income on food and safety products, with Covid-19 ripping a giant…
Data pact tackles sector’s ‘astonishing’ lack of diversity
Brand owners and their agencies are being given a helping hand to reach diverse audiences, which it is claimed are…
Top brands join data challenge to prevent a new Covid
Major brands including Reckitt Benckiser, Aviva, Microsoft, Legal & General and Facebook have joined forces with academia and the third…
IBM ties with Nielsen for weather-based AI ad scheme
IBM Watson is aiming to strengthen its appeal to marketers with the launch of a new suite to help brands…