Personalisation set for the scrapheap, Gartner predicts
Personalised marketing is set to go the way of the Sony Betamax, the 8-track and the Dodo within five years,…
data strategy
HH Global in £100m injection to boost Blueberry Wave
HH Global, the marketing execution giant which is backing Blueberry Wave’s international expansion, has secured a £100m war chest to…
Authorities split on how to regulate surging AI market
Regulators in both the EU and the UK are finally planning to act on growing concerns around the use of…
Cazoo boosts marketing war chest as platform goes live
Cazoo, the used car retail portal, has launched in the UK following yet another round of funding which brings the…
Older, wiser and loaded: OWLs are a marketer’s dream
Brands are so obsessed with wooing Millennials and Generation Zers that they are missing out on a highly lucrative market…
Why first-party data is the gift that keeps on giving
For years, digital marketers have paid hand over fist in the digital gold rush for data. Instead of a tangible…
Universal turns to analytics to keep in tune with fans
Universal Music – home to artists from Adele, Elton John and Lady Gaga to Kanye West, Maroon 5 and Metallica…
Medialab nets £30m SunLife data-driven media brief
Over 50s financial services specialist SunLife has appointed independent agency Medialab to handle its media planning and buying business. The…
We’ll need analytics skills to survive, UK chiefs predict
Data analytics skills are no longer seen as a “nice to have”, most business chiefs now recognise they will be…
Forget Edgar, it’s data that’s really firing up John Lewis
John Lewis and Waitrose might have launched their first joint Christmas campaign only last week but behind the scenes the…