Marketers are finally starting to think like consumers
Despite being consumers away from work, marketers are often accused of being out of touch with the realities of modern…
data strategy
Medialab raids Brainlabs for new chief product officer
Independent media agency Medialab has further strengthened its senior team with the appointment of top Brainlabs’ executive Mark Syal as…
Brits abandon excessive treats for everyday rewards
UK consumers have moved away from a “treat yourself” mentality towards a “treat yourself better” mindset, where balance, confidence and…
Revealed: How marketers can win the generation game
TikTok might be the first platform to be written into most marketing plans but, across the generations, this approach is…
ICO inaction exposed again as EU GDPR fines top €7bn
The UK Information Commissioner’s Office “softly, softly” approach has been exposed once more with a new report showing GDPR fines…
PwC: Act now so that data and tech spend gets results
British bosses appear united in their quest to put data and technology investment at the heart of their 2026 business…
Lloyds expands AI training scheme to entire workforce
Lloyds Banking Group has committed to roll out AI training to its entire workforce as part of a £4bn digital…
Liverpool FC signs SAS to up the club’s marketing game
Liverpool Football Club might have struggled with consistency on the pitch so far this season but the club has vowed…
Coke appoints first global digital chief for ‘pivotal’ role
Coca‑Cola is aiming to unify digital, data and operations across the business with the appointment of its first global chief…
Cheil UK hires ex-MSQ chief Nimmo to head new unit
Integrated digital marketing and advertising agency Cheil UK has brought in former MBAstack chief Nicola Nimmo to lead a new…