Roman Originals fashions new personalisation strategy
UK fashion retailer Roman Originals has bucked the trend of companies struggling on the high street by implementing a bespoke…
data strategy
Brands big and small flock to data-led addressable TV
Adland might find it unpalatable that data is now king but even die-hard Madmen will now be forced to admit…
Merkle aims to tackle data siloes with new planning tool
Merkle is ramping up its efforts to help clients make the most of their customer data with the launch of…
Do you have the propensity to make better decisions?
Propensity is a word we use a lot in marketing, and not much anywhere else. Marketers and brands want to…
Avis strikes deal to tap into $750bn vehicle data market
Avis Budget Group is eyeing up a major slice of the potential $750bn (£618bn) market for vehicle tracking data by…
Data-fuelled channels help ad market to shake off blues
Data-driven online marketing channels were once again the driving force behind the UK advertising market in the first quarter of…
Unilever bigs up effectiveness of data-driven strategy
Consumer goods giant Unilever, which has over 400 brands and operates across more than 190 markets globally, has hailed its…
That’s the way to do it: Volvo takes direct route to recall
Volvo is showing Whirlpool how data-savvy companies deal with product recall issues by launching a major direct mail campaign in…
Artefact continues hiring spree with head of analytics
Artefact UK, the French-owned AI and data-driven agency, has recruited Wavemaker chief Robert Gray as its head of analytics to…
Brands face crackdown on anonymised marketing data
Legislators are being urged to tighten up the laws on anonymised data – the bedrock of nearly every data-driven marketing…