Pharmacies get ‘hyperlocal’ booster jab for marketing
Pharmacies can now unlock a raft of marketing opportunities, with the launch of a new scheme that gives them a…
data strategy
Fortune favours the brave but most brands are scared
The world’s most successful brands are turning uncertainty into a competitive advantage by “boldly going where no brand has gone…
Premier League recruits new tech and data champion
Football’s Premier League might be embroiled in a very public row over allegations that Manchester City are cheats but behind…
Very Group brings in new data and marketing chiefs
Online shopping giant the Very Group has made a double appointment to its leadership team, shipping in a new group…
Brands must act like daters to avoid loyalty break-ups
Brand owners are being urged to study the precarious world of online dating by taking a closer look at their…
Marketers fail to grasp public’s nuanced feelings over AI
Marketers are ramping up their tech investments, with almost two-thirds expecting GenAI to play a pivotal role in brand recommendations…
All you need to know about the changes at the ICO
If your responsibilities include data protection, you’re probably no doubt aware that the UK regulator is moving to a new…
‘Playing safe’ the riskiest strategy for global campaigns
Brand owners wanting to discover the secret to effective multi-market advertising are being urged to ditch the temptation to play…
New charity platform boasts 40m verified consumers
Charity marketers are being targeted with the launch of a new major data insight platform, covering over 1.75 million active…
Sainsbury’s powers up tech drive with ex-Diageo chief
Sainsbury’s is beefing up its leadership team by creating the new group-wide role of director of technology for customer, marketing…