Outra targets agency sector with first dedicated team
Data analytics consultancy Outra is launching its first dedicated agency team, enabling advertisers to leverage household-level, privacy-first data to deliver…
data strategy
Gartner warns CMOs against using agency AI platforms
Marketers are being urged to look before they leap into adopting agencies’ proprietary AI platforms, amid claims that half of…
British bosses now ask AI whether they should use AI
AI is so entrenched in the UK businesses which have adopted it that nearly two-thirds (62%) of bosses claim they…
Brands urged to act to ensure loyal shoppers feel valued
Brand owners must overhaul their practices or risk alienating their most loyal shoppers, who are increasingly miffed that new customers…
Heineken recruits new chief to build ‘digital backbone’
Heineken, the brewing giant which also owns Amstel, Birra Moretti, Desperados, Sol, Tiger, Foster’s and Strongbow cider, is aiming to…
£14.5m Reddit fine fuels warning over kids’ data privacy
The Information Commissioner’s Office has warned it is gunning for companies which fail to protect children online after battering Reddit,…
Incubeta hires ex-Wunderman chief to ‘join the dots’
Global digital performance marketing agency Incubeta has appointed its first global chief product officer as it continues to invest in…
NatWest £1.2bn tech revamp puts customer data in play
While the marketing industry frets about its AI driven future, it seems the financial services sector is just getting on…
CACI swoops for public sector data specialist Datalynx
CACI UK has boosted its offering by acquiring independent data management specialist Datalynx, which provides data and cloud migration services…
Unilever turns to AI for ‘new era of shopping for brands’
Unilever is aiming to accelerate business transformation through its use of advanced AI, data, platform and next-generation marketing capabilities — and…