M&S to usher in new era of AI-driven Sparks loyalty
Marks & Spencer is revamping its Sparks loyalty scheme once again as part of a £200m tech upgrade, designed to…
data strategy
Uncommon hires first data chief in double appointment
Uncommon Creative Studio has made a double appointment as part of plans to boost its “cultural-first” approach through more sophisticated…
Data analytics market to top $1.4trn as take-up surges
The engine room of the digital economy is undergoing a massive expansion, with the data analytics and insight market growing…
Data, tech and digital set for take-off at Virgin Atlantic
Virgin Atlantic has appointed its first ever chief digital and information officer as part of plans to align data, technology…
AI workflows keep marketers too busy for the day job
Marketers today are being judged less by how many campaigns they ship and more by how well they can connect…
UK insight industry ‘generates £18.74bn in added value’
The research and data insight industry is hailing its contribution to the success of the marketing and advertising sector as…
Outra targets agency sector with first dedicated team
Data analytics consultancy Outra is launching its first dedicated agency team, enabling advertisers to leverage household-level, privacy-first data to deliver…
Gartner warns CMOs against using agency AI platforms
Marketers are being urged to look before they leap into adopting agencies’ proprietary AI platforms, amid claims that half of…
British bosses now ask AI whether they should use AI
AI is so entrenched in the UK businesses which have adopted it that nearly two-thirds (62%) of bosses claim they…
Brands urged to act to ensure loyal shoppers feel valued
Brand owners must overhaul their practices or risk alienating their most loyal shoppers, who are increasingly miffed that new customers…