Herdify platform sheds fresh light on word of mouth
Brands and charities are being offered even greater insight into how word-of-mouth influences audiences without the need for new data,…
data strategy
Reward picks ex-Lloyds chief for top UK and Europe job
Reward, the customer engagement and commerce media company, has strengthened its commercial leadership with the appointment of its first president…
Confused.com offers intent data to non-finance brands
Confused.com has jumped into bed with Epsilon for a new offsite media platform, which enables advertisers to target its comparison-shopping…
DMA: ‘UK must enforce GDPR before drawing up AI Bill’
Industry body the DMA calling for the Government to rethink its plans for a new AI Bill and a single…
National Trust extends 14-year Medialab relationship
The National Trust has reappointed Medialab to its media planning and buying account following a competitive pitch process, extending a…
Brands urged to wake up to new era of Brits ‘flying solo’
British adults are increasingly consuming commercial media in isolation, with young people – those aged between 16 and 34 –…
Axa brings in Publicis Sapient to scale global AI strategy
Axa has expanded its relationship with Publicis Groupe by entering a strategic partnership with Publicis Sapient to accelerate the next…
McCawley joins Decision Marketing as associate editor
Former Marketing Week and Precision Marketing deputy editor Ian McCawley is joining the Decision Marketing team as associate editor to…
L&G hires former retail chief to lead tech, data and AI
Legal & General, the finance giant which manages over £1.2trn in assets globally, is bringing together technology, data, AI and…
McDonald’s shake-up sees new head of CRM and loyalty
McDonald’s UK has overhauled its marketing operations to create the new role of head of CRM, loyalty, partnerships and social…