C-Centric hires new product chief to help drive growth
UK-based data and AI consultancy C-Centric has appointed former LoopMe, Merkle and Acxiom executive David Barker to lead the strategy…
data strategy
CMOs raid budgets to fund AI drive but hit maturity gap
Chief marketing officers are now funnelling an average of 15.3% of their total marketing budgets into artificial intelligence, in many…
Marketers stuck in never-ending loop of transformation
Marketing transformation is no longer a project with an endpoint but a perpetual state of evolution for major global brands,…
Sainsbury’s tech and data chief to steer future of ISBA
ISBA is banking on the tech and data-driven marketing skills of Sainsbury’s chief Mark Given to spearhead its strategy and help its…
AI ‘accelerating chaos’ rather than freeing up creativity
Artificial intelligence might be fundamentally changing how marketing work is executed, but it has not yet fulfilled its promise of…
Brands being blindsided by lack of clear vision for CRM
More than four in ten (41%) marketing leaders say their CRM platform does not fully meet organisational needs, yet it…
Consumers seek ‘little bundles of joy’ to fight off blues
Consumers are increasingly seeking purchases that bring them joy at minimal cost, such as wellness and hobbies, to combat the…
Trainline signs major data deal to boost WPP AI platform
Rail and coach travel platform Trainline has expanded its relationship with WPP Media by signing a first-party data deal aimed…
M&S to usher in new era of AI-driven Sparks loyalty
Marks & Spencer is revamping its Sparks loyalty scheme once again as part of a £200m tech upgrade, designed to…
Uncommon hires first data chief in double appointment
Uncommon Creative Studio has made a double appointment as part of plans to boost its “cultural-first” approach through more sophisticated…