Govt looks to tech to cut £4bn wasted on paper work
The Government is banking on technology as well as business expertise to transform public services, modernise government, and accelerate national…
data strategy
Gartner: Industry must grasp ‘AI nettle’ or wither on vine
The advertising and marketing industry must finally grasp the “AI nettle” to make 2026 the year when platforms like ChatGPT…
Get your kicks in 2026… top marketers have their say
With the Christmas break now a distant memory for most, the first few weeks of 2026 have thrown up more…
Bellwether Reaction: ‘Stay agile, prioritise targeting’
This week’s IPA Bellwether Report has revealed that, perhaps unsurprisingly, the marketing and advertising industry has been caught up in…
Shopping lists ripped up for ‘in the moment’ purchases
Supermarket customers have busted one of the biggest myths about shopping behaviour, revealing that most purchasing is not habitual – with…
Deepfakes and AI wreak havoc in recruitment market
As if the recruitment process was not hard enough already, UK employers are facing a new and urgent challenge with…
Get your kicks in 2026…by channelling IRL in the AI age
Over the past 12 months, several social, political and technological shifts have been gathering momentum. Individually they’re interesting, but taken…
Get your kicks in 2026… with six online fundraising tips
Online donations have forged ahead of traditional offline fundraising as the default way to give money to charity: 60% of…
Skint Brits to ditch pubs but gorge on meat this month
More than a quarter (28%) of Brits plan to stick to a “no‑spend challenge” this January, with a further 32%…
Get your kicks in 2026… by being ‘cool’ with the gang
Each generation redefines what it means to be cool. Gen Alpha is no different, but as the first generation to…