Industry suffers lack of joined up AI and digital skills
Tension between rapid technological change and stagnant organisational skills is threatening the UK’s marketing competitiveness, with the vast majority of…
data strategy
Brands up loyalty spend as ROI, data and retention soar
Loyalty programmes are now the driving force behind most marketing strategies, with brand owners ploughing more than half of their…
Elvis is king as Next 15 takes axe to House 337 brand
Next 15 has scrapped the House 337 brand in favour of Elvis, three months after the agencies merged their operations…
Havas Helia beats off four to retain Avanti West Coast
Avanti West Coast has reappointed Havas Helia to handle its CRM and loyalty account following a statutory review run internally,…
Calvin Klein owner signs up OpenAI for marketing boost
PVH Corp, one of the world’s largest clothing companies which owns Calvin Klein and Tommy Hilfiger, has signed a partnership…
Marketers are finally starting to think like consumers
Despite being consumers away from work, marketers are often accused of being out of touch with the realities of modern…
Medialab raids Brainlabs for new chief product officer
Independent media agency Medialab has further strengthened its senior team with the appointment of top Brainlabs’ executive Mark Syal as…
Brits abandon excessive treats for everyday rewards
UK consumers have moved away from a “treat yourself” mentality towards a “treat yourself better” mindset, where balance, confidence and…
Revealed: How marketers can win the generation game
TikTok might be the first platform to be written into most marketing plans but, across the generations, this approach is…
ICO inaction exposed again as EU GDPR fines top €7bn
The UK Information Commissioner’s Office “softly, softly” approach has been exposed once more with a new report showing GDPR fines…