UK leads the way as CTV adoption accelerates in EMEA
Connected TV adoption is continuing to grow across Europe, the Middle East, and Africa, with the UK leading the way…
data strategy
Kingfisher appoints its first head of data monetisation
Kingfisher, the home improvement retail giant which owns B&Q, Screwfix and TradePoint in the UK, is aiming to tap into…
DMA urges Govt to work with industry to drive AI boom
The DMA is urging Andy Burnham’s new-look Government to work closely with UK industry to develop a strong framework for…
Dr Martens rubber-stamps expanded Arena Media brief
Dr Martens is bringing brand and performance activity together under a single global operating model across the brand’s largest European…
‘Toxic cocktail’ piles pressure on the UK’s data leaders
Britain’s data and tech bosses are cracking under the pressure of a massive data overload, with nearly nine out of…
Marketers powerless to act on underperforming activity
The rise of AI might be proving a boon for some areas of marketing but it is having a major…
Combemale calls it a day after 24 years with the DMA
DMA director of policy and public affairs Chris Combemale, who served as chief executive from 2009 to 2024, is to…
UK bosses say data trust is a must for the cut and thrust
Three-quarters of business leaders are holding back decisions because they don’t know what data to trust, with even more (85%)…
Brits demanding greater data transparency in AI age
UK consumers are becoming more informed, more deliberate and even less forgiving when it comes to how companies collect and…
Costa Coffee global data chief quits for new challenge
Costa Coffee global head of consumer data and digital analytics Ed Child has quit the Coca-Cola-owned company after five years…