Get your kicks in 2026… by giving women the essentials
What women consider “essential” has always revealed more about culture than consumption. When a product becomes something she cannot imagine…
data strategy
Get your kicks in 2026… with omnichannel engagement
The concept of omnichannel engagement may be nothing new but, as we head into 2026, it’s no longer a nice…
Get your kicks in 2026… by embracing ‘golden oldies’
It has been well documented that data and marketing budgets are tight, and what money that is available seems to…
UK firms scramble to lure data and tech professionals
While millions of British workers are apparently planning to hand their notice in this week due to a growing disgruntlement…
Get your kicks in 2026… with testing-led direct mail
Data-driven marketing has never had more capability than it does right now. We can target almost anyone, almost instantly, across…
Decision Marketing at 15: Why data now rules the world
Back in 2010, the data-driven marketing industry was still heavily reliant on the likes of Experian, Equifax and Callcredit, whose…
WPP chief nets top role on Govt creative industry forum
Believe everything you read and you might be forgiven for thinking WPP is a busted flush but it seems the…
Tesco signs AI deal with start-up to boost operations
Tesco has signed a three-year deal with French tech start-up Mistral AI, as part of a broader strategy to bolster…
TMW set to bag Royal Mail ad account after shoot-out
Royal Mail is reportedly set to appoint TMW to handle its creative account following a competitive pitch, beating off Iris and Dentsu…
Retailers to profit handsomely from relentless rise of AI
Almost three-fifths of retail tasks could be automated or augmented by AI within a decade, with website content, supply and…