Data, tech and digital set for take-off at Virgin Atlantic
Virgin Atlantic has appointed its first ever chief digital and information officer as part of plans to align data, technology…
data strategy
AI workflows keep marketers too busy for the day job
Marketers today are being judged less by how many campaigns they ship and more by how well they can connect…
UK insight industry ‘generates £18.74bn in added value’
The research and data insight industry is hailing its contribution to the success of the marketing and advertising sector as…
Outra targets agency sector with first dedicated team
Data analytics consultancy Outra is launching its first dedicated agency team, enabling advertisers to leverage household-level, privacy-first data to deliver…
Gartner warns CMOs against using agency AI platforms
Marketers are being urged to look before they leap into adopting agencies’ proprietary AI platforms, amid claims that half of…
British bosses now ask AI whether they should use AI
AI is so entrenched in the UK businesses which have adopted it that nearly two-thirds (62%) of bosses claim they…
Brands urged to act to ensure loyal shoppers feel valued
Brand owners must overhaul their practices or risk alienating their most loyal shoppers, who are increasingly miffed that new customers…
Heineken recruits new chief to build ‘digital backbone’
Heineken, the brewing giant which also owns Amstel, Birra Moretti, Desperados, Sol, Tiger, Foster’s and Strongbow cider, is aiming to…
£14.5m Reddit fine fuels warning over kids’ data privacy
The Information Commissioner’s Office has warned it is gunning for companies which fail to protect children online after battering Reddit,…
Incubeta hires ex-Wunderman chief to ‘join the dots’
Global digital performance marketing agency Incubeta has appointed its first global chief product officer as it continues to invest in…