Agencies under threat as brands take control of CRM
Brand owners are increasingly ditching their reliance on agencies to manage their customer data and CRM strategies – and are…
data strategy
GB Group cites international growth as revenues soar
GB Group has reported double-digit growth in revenues to nearly £90m, with pre-tax profits topping £10m helped by strong international…
Anheuser faces $600m SAP lawsuit over business data
Anheuser-Busch InBev, the company behind Stella Artois, Budweiser and Hoegaarden, is facing a $600m (£466m) lawsuit from German tech giant…
Psona recruits Sue MacLure to head up data operations
Communisis-owned agency Psona has beefed up its data team with the appointment of former Kitcatt Nohr, Comparethemarket and Havas Helia…
£17.6m Fujitsu deal to boost Specsavers data strategy
Specsavers is ramping up its digital transformation programme by signing a £17.6m deal with Fujitsu to overhaul the optical giant’s…
Tech vacancies rise 12% as data security comes to fore
The UK economy might be starting to see the negative impact of Brexit and political uncertainty but the technology sector…
Top brands sign up for C4 personalised TV ad scheme
Foster’s, 20th Century Fox and Ronseal have become the first brands to sign up for a new Channel 4 advertising…
Consumer concerns fuel fears of widespread data abuse
Fresh evidence of potential data abuse has emerged in a Chartered Institute of Marketing study which reveals that the majority (55%)…
DunnHumby lures Google ad chief to succeed CEO Hay
DunnHumby has recruited Google’s vice president of advertising solutions to succeed chief executive Simon Hay, who left the Tesco-owned data…
DMA offers shot in arm as digital skills crisis deepens
The DMA is offering the direct marketing industry’s expertise to businesses growing increasingly concerned about the skills crisis, following a…