Colin Bradshaw lands role at data agency TwentyCi
Data science and insight business TwentyCi has appointed former Rapp data and Royal Mail chief Colin Bradshaw to the new…
data strategy
Everest brings in Anaylin to boost attack on Anglian
Everest is continuing to ramp up its offensive against home improvement rival Anglian by implementing a new CRM and data management platform…
Data-driven marketing is ‘continuing to rule world’
Data-driven marketing and advertising is proving its mettle by dominating business practices across the world, according to a new study…
£3.9bn Booker merger to spark Tesco data bonanza
Tesco data bosses will be licking their lips at the prospect of the £3.9bn merger with wholesale giant Booker –…
Standing lands top REaD Group client services role
REaD Group has rewarded former trainee Dean Standing for his decade-long service by appointing him to the role of client…
‘Brands risk being racist by ignoring ethnic groups’
Professor Richard Webber, the man who invented geodemographics nearly 40 years ago, has slammed those who believe targeting by ethnicity…
Why direct marketers need to embrace ethnicity
Dame Louise Casey, in her review of the integration of ethnic minorities, has accused the government sector of burying its…
Lloyd James to return to industry after two years out
Lloyd James, one of the direct marketing sector’s most colourful characters, is returning to the industry to take up a…
Big issues to tackle in 2017: the looming skills crisis
It may seem like the stylus is stuck on the record, but much like vinyl, the skills shortage does not…
Charities guilty of using Response One file illegally
The charity sector’s incompetent data practices have now engulfed St Ives-owned data business Response One, after it emerged that both…