New guide aims to lift lid on data suppression files
Brand owners are being offered a way to plot a course through the complex world of data suppression and home…
data strategy
Top ecommerce brands are ‘all data and no action’
A forensic analysis of the digital marketing methods of the Top 50 leading ecommerce brands in the UK reveals that…
WPP pools customer data into GroupM global suite
WPP-owned media agency GroupM is launching a global technology suite which unites the customer information held by all WPP data…
Pro-Brexit Daily Mail hit by Brexit advertising slump
The Daily Mail looks like it has paid a heavy price for backing Brexit following predictions that it will report…
Content sharers ‘are nine times more likely to buy’
Brand owners are being urged to tap into online consumer sharing activities to identify and predict new customers, on the…
Sky data chief McCarthy joins Signal as EMEA boss
Sky’s head of data partnerships, Nick McCarthy, is leaving the company after six years to join US cross-channel marketing technology…
M&S to bank on data as Sparks card comes to fore
Marks & Spencer is planning to ramp up its investment in data-driven marketing by ploughing more resources behind its Sparks…
It was email marketing wot won it for Donald Trump
Anyone still wondering how rank outsider Donald Trump made it the White House to become the 45th US President is…
Brands urged to tap into online sharing this Xmas
While the marketing world waits with baited breath to see this year’s John Lewis’ Christmas ad, advertising is just the…
Data beats UK slump but WPP digital fears remain
WPP’s data business is one of only two parts of the group’s UK operation to have escaped the post-Brexit slowdown,…