Costa Coffee global data chief quits for new challenge
Costa Coffee global head of consumer data and digital analytics Ed Child has quit the Coca-Cola-owned company after five years…
data strategy
Specsavers brings in Merkle to supercharge global data
Global optical and audiology retailer Specsavers is hailing a major overhaul of its global data operations which has slashed query…
AI search ‘leaving 90% of British firms out in the cold’
Nearly nine out of ten UK businesses are effectively invisible in AI search results, raising concerns that many brands are…
WPP taps apprentice scheme to launch AI studio Hex
WPP has launched a creative technology studio designed to help brands develop and deploy AI-driven solutions through a combination of…
Do or die: ‘AI revolution calls for new style of leadership’
The organisations that will define the next decade of marketing are not those that will deploy the most AI, but…
Deloitte UK hires first chief AI officer to drive strategy
Deloitte UK has appointed its first chief AI officer, who will be responsible for driving the firm’s AI strategy across…
Rise of agentic web ‘demands major marketing rethink’
Brands are being urged to start treating AI as a second audience as systems increasingly influence how consumers discover, evaluate…
‘Operational friction’ is stifling marketing performance
Half of senior UK marketers score their business’s overall campaign execution as below average (less than 11 out of 20)…
‘We need to stop gazing at our navels and make waves’
Advertising effectiveness is being undermined by short-termism, narrow metrics and underinvestment, and the industry must “think big” again to unlock…
Sainsbury’s appoints first head of CX transformation
Sainsbury’s has recruited its first head of customer experience transformation as the retailer strengthens its top team to drive customer-centric…