It was email marketing wot won it for Donald Trump
Anyone still wondering how rank outsider Donald Trump made it the White House to become the 45th US President is…
data strategy
Brands urged to tap into online sharing this Xmas
While the marketing world waits with baited breath to see this year’s John Lewis’ Christmas ad, advertising is just the…
Data beats UK slump but WPP digital fears remain
WPP’s data business is one of only two parts of the group’s UK operation to have escaped the post-Brexit slowdown,…
US industry body rebrand ditches ‘direct marketing’
The US Direct Marketing Association has ditched its DM roots by rebranding to become the Data & Marketing Association in…
Is there a customer data goldmine under your nose?
Every marketing professional wants to make more of their time and their budget. Under this pressure, many chase new prospects…
Now brings in Fuel chief Wall to launch data unit
Now, the agency co-founded by former Rapier executive creative director John Townshend, is beefing up its data analysis function by…
Grey taps into WDMP team to launch DM operation
Grey London has moved to fill the whole in its CRM expertise, created by the decision to dispense with the…
Daily Mail beefs up its data, just don’t tell editorial
Direct marketing industry nemesis Mail Newspapers is ramping up its quest to gather more customer data – as well as…
Daily Mail hires Jobsworth chief to run data strategy
Ian Thomas, the man who ran one of the direct marketing industry’s leading recruitment consultancies for nearly 14 years, has…
Data strategy will be the make or break of BHS.com
We thought we had heard the last of BHS, the high-street retailer which very publically fell into administration in April…