Geodemographics ‘useless’ as contextual data rules OK
Bad news for father of geodemographics Professor Richard Webber – and the data companies which base their products on his…
data strategy
Callcredit shake-up to put analytics at heart of business
Callcredit Information Group is eyeing up further UK and international expansion with the appointment of three new global market development…
Jaywing drafts in strategy chief to boost collaboration
Jaywing has appointed a new director of strategy as part of plans to further integrate technology and innovation into the…
Keith Mills splashes cash as loyalty group raises £12m
Air Miles and Nectar founder Sir Keith Mills has put his money where his mouth is by agreeing to invest…
Vast majority of CRM chiefs admit it is just not working
There has always been a certain amount of cynicism around CRM, some argue that – just like big data –…
Industry urged to fight rise of robots with human touch
The marketing industry is being compelled to combat the rise of the robots, which, through the likes of programmatic advertising,…
Final data countdown: 16 months to save your business
It is fair to say that businesses have been plagued by poor quality data since Lester Wunderman was in short…
Bray Leino Yucca appoints new creative chief Ballantine
Bray Leino Yucca, the Bristol-based digital and direct marketing agency, is beefing up its creative department with the appointment of…
Purple Agency beats two to steer creative for Protyre
The Purple Agency has beat of two agencies to land the creative account for Protyre – one of the mains…
Data is king as Maxus hands strategy role to Steer
Further proof that data expertise is being coveted by brands and agencies alike has emerged with WPP media agency Maxus…