Havas Media Group UK has appointed Marketing Hybrid Networking Group founder and former AOL and Mustard Digital chief Bede Feltham to head up digital strategy for FullSix Media.
As digital strategy director, Feltham will advise clients on digital and data strategy for the group, which was launched last year as Havas’ third media network alongside Havas Media and Arena Media.
The move brought together Forward Media and FullSix, which was acquired for a reported $75m in 2015, and delivers what it describes as “digital first communication strategies”.
Its clients include Telefónica, Pernod Ricard, Bayer, Bein Sports, Coyote, Samsonite, and Barclays.
Feltham has over 25 years’ industry experience – both client and agency side – spanning direct, data and digital marketing and has been at the forefront of the fusion of technology and marketing.
He started his career in 1992 at Marie Curie Cancer Care as direct marketing manager, then had spells at Compton & Woodhouse and CACI before taking up the role of head of customer insight and CRM at DraftFCB.
In 2000, he founded BSD Marketing, which created a permission-based marketing platform, that was acquired by IMP in 2005. Feltham then spent three years working on the digital transformation of global publisher International Masters Publishers, and nearly two years as head of online marketing at AOL.
Since then he has worked at alternative payments platform sQuid and founded data management and marketing automation firm Mustard Digital, which was acquired by Ensygnia. Since April 2015, Feltham has been working as a digital and data marketing consultant.
However, he is perhaps equally well known for co-founding the Marketing Hybrid Networking Group, which was established over a decade ago to help data-driven marketing professionals who work in digital, data, CRM or analytics, meet like-minded individuals and increase their own network of contacts.
In one recommendation on LinkedIn, Fuel Data planning director Matt Jones said: “Bede brings with him a great blend of technology and analytics and being a natural born problem solver means that he’s always got a good grasp of the best ways to solve the very latest data challenges. His collaborative and articulate approach also means that progress is swift and fun.”
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