Havas has made its biggest acquisition in nearly 15 years by buying Paris-based digital communications firm FullSix in deal expected to close during October, following a consultation process with FullSix staff.
Founded by Marco Tinelli, FullSix has more than 600 staff in six countires, including the UK, France, Portugal, Spain, US and Italy. Last year, revenues hit nearly €60m (£44.2m).
Its client roster includes Sainsbury’s, Renault, Vodafone, Portugal Telecom, Bayer, L’Oréal, SFR, Canal +, Aéroports de Paris, Merck, MAAF, PSA, Altaréa and LVMH.
Former Publicis Chemistry digital creative director Rob Trono was appointed executive creative director at FullSix London last year, taking responsibility for the creative department and direction at the main FullSix agency, as well as at subsidiary Grand Union.
Havas chief executive Yannick Bolloré said: “I am delighted to welcome all the FullSix talents into the Havas family. We share common values and we both put innovation and integration at the heart of everything we do.
“I am confident that Marco and his team will further reinforce Havas’ expertise on behalf of our clients, and that Havas will provide FullSix with a major new source of growth.”
Trono takes on FullSix ECD role