Trono takes on FullSix ECD role

Trono takes on FullSix ECD roleFormer Publicis Chemistry digital creative director Rob Trono has been appointed executive creative director at FullSix London, the French-owned digital business.
Trono, who was ECD David Prideaux’s right-hand man at Chemistry, left the agency in March as a result of cutbacks due to EE reining in its spend.
In his new role, Trono will take responsibility for the creative department and direction at the main FullSix agency, as well as at subsidiary Grand Union, which operates as a standalone business.
Trono will report to chief executive Hugh Bailie, who said: “Rob combines an entrepreneurial spirit with a deep knowledge of the digital space. He has a great relationship with technology but comes at it with ideas first.
“His track-record with brands and his ability to mine for the best nuggets of opportunity on their behalf is outstanding. I am looking forward to working with him and taking FullSix London forward to the next stage in its development.”
Trono started his career at Traffic in 1998, working alongside Warren Moore. He first joined Publicis in 2000, then switched to Chemistry in 2007, before rejoining Publicis when it bought Chemistry in 2011.

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