The Post Office is stepping up its campaign to turn into a commercially viable multichannel retailer by recruiting three senior marketers, who will all report into new chief marketing officer Pete Markey.
It aims to hire a head of marketing communications, a head of brand strategy and a senior marketing manager.
The new head of marketing will lead a large team at the firm’s offices on Old Street in London, which will oversee agency appointments and relationships, and manage the Post Office’s annual £35m marketing budget.
The head of brand strategy will be tasked with creating an “inspiring brand proposition” which delivered through “products and services, environment and channels, communications and storytelling, and people and culture”.
The recruitment drive is the latest move of a major modernisation push for the state-owned organisation; it hired former Bupa and BA marketer Martin George in October 2013, with Markey joining in March this year from insurance giant RSA.
The Post Office has already run the sliderule over the agencies which handle its direct, digital and advertising – FCB Inferno and Dare – despite the fact that their contracts do not run out until May 2015.
Earlier this month it appointed Medialab to handle its £1m data planning and buying account, part of a wider £11m review of the organisation’s data suppliers.
Medialab scoops Post Office brief
Post Office preps agency review
RSA’s Markey jumps to Post Office
Post Office kicks off £11m data pitch
Markey takes on RSA top role
Post Office bigs up host of services
PO admits accounts software gaffe
PO agrees to software probe