Markey takes on RSA top role

More Th>n marketing director Pete Markey has been promoted to chief marketing officer across parent company RSA’s UK business, following the departure of Clare Sheikh.
Sheikh, who was previously ITV marketing director, joined RSA as group strategy, marketing and customer director in 2007. It is understood she is leaving without a job to go to and is reported to be taking some time out.
Markey will continue to oversee More Th>n’s marketing activity, handled by Stephens Francis Whitson, with head of marketing Nicola Carver reporting to him.
Markey will also take up the role of ensuring best practise in RSA’s international markets, as well as handling the relationship with its global media agency, Starcom.
Markey joined More Th>n in March 2006 from Onetel, where he was head of marketing operations. He was previously marketing communications manager at the AA, and head of DM at British Gas.
While at RSA, Sheikh oversaw the global rebrand from Royal & SunAlliance, creating a new global marketing function, as well as launching the company’s global ad push to celebrate its 300th anniversary, handled by Stephens Francis Whitson.
The insurance company is this week launching the second phase of its “Morethan Freeman” campaign, also by SFW, which places more emphasis on digital media. The creative has been designed specifically for the brand’s YouTube space, although re-edited versions of the original ad will air on TV.
Markey said: “The ad had 500,000 hits on YouTube, got 14,000 fans on Facebook and was good on Twitter, but importantly, gave good business numbers.
“We are now into the next phase of the campaign, which is to talk more about service. The original ads focused on product.”

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