Post Office bigs up host of services

The Post Office is launching its first TV campaign for two years, through new agency Dare, which aims to showcase the breadth of its services, including online, telephone and mail.
The idea is to position itself as a modern and relevant brand that can take care of the important things in life.
Narrated by Post Office employee ‘Paul’, the ad explains how his job touches people’s lives every day, under the premise ‘a lot can happen in my day’. The ad features people on holiday, moving house, and keeping in touch via mail, phone and online.
It introduces the strapline “handled with care”, with the sub-heading “online, on twitter, in branch, by phone”.
The ad, which will be supported by outdoor activity, also promotes the Post Office’s raft of services from home phone, broadband and mortgages to car insurance, travel money and even mail.
Post Office head of marketing Stewart Fox-Mills said: “The Post Office is changing. Branches across our network are starting to be transformed into new more modern outlets, which are open for longer to offer greater convenience for customers and at the same time we are developing our online channels.
“Through this campaign we want to surprise people and show just how much the Post Office has developed and grown its services to ensure they are relevant to meet today’s customer needs.”
The organisation’s most recent campaign – by then incumbent agency Mother – launched in September 2010, and promoted savings.

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