Ubisoft, the company behind Assassin’s Creed, Rayman and Tom Clancy’s video game series, has appointed Havas Media to handle its media planning and buying account spanning across 17 countries in Europe and Australia.
The agency, which won the brief following a competitive pitch, has been briefed to provide a full range of media, digital and specialist services. The brief also involves the management and central coordination of all of Ubisoft’s central and local media activation.
Ubisoft senior vice president of sales and marketing Geoffroy Sardin said: “During the competitive pitch process the team were able to clearly demonstrate their vision that will provide answers to today’s challenges in the media landscape as well as supply us with insightful consumer understanding and meaningful connections through their approach to data driven content.
“We believe that Havas Media is the right partner for us to ensure our communications have the greatest possible impact.”
The company dates back March 1986, when five brothers of the Guillemot family founded Ubisoft in Carentoir, a small village located in the Morbihan department of Brittany in France.
Two years ago, the video games publisher was hit by a major online breach, with up to 58 million user names, email addresses, and encrypted passwords being compromised.
However, unlike Sony which was battered by a similar breach around the same time, Ubisoft was praised for its handling of the issue, with all the users who registered emailed by the company about the breach and a password change request.
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