AIS London is forging closer links with sister media agencies Arena and Havas Media by moving in to the so-called “Havas Village”, as part of plans to offer a seamless, end-to-end service to clients.
AIS will continue to operate as a separate brand with its own client base but will now be part of a 300-strong end-to-end digital solutions team, based in Covent Garden, London.
It will complement the existing digital agencies in the group, including mobile specialist Mobext, data analytics firm DBi, social media business Socialyse and user experience and build company Web Narrative, as well as the recent MFG Labs acquisition.
Havas claims the move will unite what it describes as the “magic and maths” of the advertising world.
The move will also lead to the creation of a single centralised creative production unit in the coming months, with a team of over 30 production delivery experts ranging from UX experts to designers, developers and editors.
AIS executive strategy director Sarah Stratford said: ““We have come a long way in the last three years and this move, coming off the back of a number of wins last year, offers further exciting opportunities to grow the business and our creative reputation.”
Havas Media and AIS already share a number of clients as a result of increased collaboration between the two agencies, including National Express and Pernod Ricard.
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