Club Med awards account to AIS

AIS London’s new business machine has swung into action once more, this time picking up Club Med’s creative CRM account, as part of the company’s long-term plan to build closer links with its customer base.
The account, previously held by Cogent Elliott, includes email, online and direct mail activity. It is the second major account AIS has won in as many weeks, after it picked up the Waitrose CRM brief earlier this month.
The agency is likely to work closely with Neolane which was appointed in 2011 to build an automated marketing system. Club Med adopted the data specialist’s content personalisation capabilities across all of its customer communications.
Club Med UK marketing director Estelle Giraudeau said: “We’re thrilled to have found the right partner in AIS London – an agency which oozes CRM expertise and creative thinking.
“We’re really looking forward to moving the brand forward to not only enhance our relationship with current customers, but welcome potential Club Med customers as well.”
Sarah-Jane Stratford, the managing partner, strategy at AIS London, added: “Club Med is synonymous with picture perfect destinations and gorgeous resorts and there’s plenty of scope for meeting an inspirational and effective CRM strategy.”
French-owned Club Méditerranée was set up in 1950, and originally offered Mediterranean holidays at its all-inclusive resorts. It now operates in 40 countries, including Mauritius, Morocco, Bali and the Dominican Republicand and has 80 resorts spread on five continents, as well as the Club Med 2 cruiser.

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