AIS scoops Pure Collection brief

AIS London has landed the integrated business for mail order and online cashmere clothing brand Pure Collection, without even having to pitch for the account.
The agency will be responsible for assisting the brand’s Autumn/Winter 2013 campaign strategy, as well as working across its CRM, creative and planning strategy.
Pure Collection’s previous marketing effort has been focused on online search.
Founded in 2002, the company claims to be the largest independent mail order and online cashmere retailer in the UK. In 2006, it launched in the US market and expanded onto the high street two years ago, with boutiques in Tunbridge Wells and York.
Although specialising in cashmere, the company offers a range of womenswear, including dresses and coats, as well as its knitwear staples.
Katherine Ling, marketing director at Pure Collection, said: “We’re eager for the exciting new thinking and opportunities that AIS London can offer to this project and the brand overall.
“Not only does the agency bring extensive digital and CRM expertise, but also strategic support, which will actively contribute to bringing our brand to a wider target audience in a more creative way.”
AIS London client services director Liz Barnsdale added: “It’s a fantastic opportunity to use our strategic experience to reflect the brand’s impressive heritage in high-quality cashmere, in a multi-channelled environment.”

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