AIS boosts creative and data

AIS London has strengthened both its creative and data teams with five new appointments who will work across the agency’s Škoda and Vodafone accounts.
Former Rapier creative chief Kevin Bratley, who left the business to go freelance after its financial collapse, joins as a creative director. He is to report to the managing partner, creative, Geoff Gower.
Bratley will focus on the agency’s largest client, Škoda, working alongside the existing creative director, Richard Coggin.
AIS has also hired the creative team Matt Eastwood and Dan Madden, who previously worked at agencies including VCCP and Peak 15.
Gower said: “Kevin brings a long-standing track record of truly brilliant work and will be an invaluable asset in helping us continue to create famous work for our clients.”
Also joining is Alex Liberty, as CRM and data planner. In her new role, she will support the design and implementation of insights-driven communication strategies for the agency’s key clients including Škoda and Vodafone.
Liberty joins from the Australian agency Salmat Digital, where she worked with Australia’s leading retail brands including Myer, David Jones and Lorna Jane.
With almost a decade of experience in the UK digital marketing space before joining Salmat Digital, Liberty was the email and CRM manager at Europe’s largest commercial radio owner, Global Radio. At Global she worked on its portfolio of stations including Classic FM, Capital FM and The Heart Network.
Meanwhile, Naomi Davidson has become its new insight analyst. Joining from Cancer Research UK, she brings a wealth of analytical skills to the agency and will be tasked with providing insight, analysis and reporting for Škoda as well as new business.
Both data recruits will report to head of data Jane Evans.
AIS managing partner strategy Sarah Stratford said: “Both Alex and Naomi are specialists in their fields and we’re delighted to have attracted two people of their calibre. Clever and creative use of data to benefit both customers and businesses is clearly a top priority with senior marketers, and their expertise, experience and passion will make them valuable assets to AIS London.”

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