Havas Media Group has launched a new social media unit, combining exisiting agencies to create “Socialyse powered by Cake” to support a raft of new business wins, including One Direction, Honda, Weetabix, AXA, Nest and O2.
At the heart of the team will sit a new social newsroom, a 24-hour reactive and proactive service that offers realtime stories and content for brands.
It is claimed the newsroom approach will enable brands to react instantly to a trend, issue or piece of news via social content, a live experience, or a story. The team also works on planned and anticipated content – putting brands at the heart of stories as they develop – and uses data and analysis to optimise and amplify.
The new unit will be led by Jessica Rowntree, head of earned media at Havas Media Group UK, with support from John Cole, head of Socialyse in the UK. The 35-strong team will consist of social strategists, planners, creatives, content producers, copywriters, distribution specialists, traders and analysts, and will be based in the firm’s St Martin’s Lane office.
Rowntree said: “Socialyse powered by Cake is just one more way we are simplifying our structure in order to deliver better, more integrated services to our clients, using the skills and expertise we have in the business.”
She continued: “Cake has been running highly successful social newsrooms for clients for a while now, but aligning it with the paid distribution power of Socialyse will get more reach for, and more engagement with, our clients’ content.”
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