Brands being blindsided by lack of clear vision for CRM
More than four in ten (41%) marketing leaders say their CRM platform does not fully meet organisational needs, yet it…
technology
VML chief Ewen Sturgeon lands top WPP Creative role
VML EMEA chief executive Ewen Sturgeon is to lead the new WPP Creative division across the region, spearheading VML, Ogilvy,…
WPP ties digital with physical in Google Earth AI deal
WPP has jumped even further into bed with Google, following the $400m expansion of its cloud and AI partnership signed…
Data, tech and digital set for take-off at Virgin Atlantic
Virgin Atlantic has appointed its first ever chief digital and information officer as part of plans to align data, technology…
M&S ratchets up data-driven strategy with AI upgrade
Marks & Spencer is aiming to beef up customer service and accelerate its wider digital transformation by handing out thousands…
Brands urged to dive deeper as use of QR Codes soars
The humble QR Code has gone from niche promotional device to reach near-universal levels among both marketers and consumers, with…
IWD 2026 Give to Gain: ‘When women thrive, we all rise’
International Women’s Day is looming large again this weekend with the theme of ‘Give to Gain’ but the issues women…
British bosses now ask AI whether they should use AI
AI is so entrenched in the UK businesses which have adopted it that nearly two-thirds (62%) of bosses claim they…
WPP sharpens cost-cutting axe to reinvest in AI tools
WPP has finally confirmed plans to pool its creative agency brands – including VML, Ogilvy, and AKQA – to form…
Marketers complain of ‘chaos, burn-out and fatigue’
The marketing industry is under unprecedented strain, with fragmentation across teams, processes and technology now directly impacting business performance, buyer…