Unilever turns to AI for ‘new era of shopping for brands’
Unilever is aiming to accelerate business transformation through its use of advanced AI, data, platform and next-generation marketing capabilities — and…
technology
Scam ads cost Brits £44m but tech giants made £430m
Fresh evidence has emerged on how social media platforms are raking in profits from scam advertising, with a new analysis…
Drive for AI and data to push tech spend over $6trillion
It seems businesses large and small have dismissed fears of an impending “AI and data crash”, with technology spending set…
Call for bigger teeth to bite big tech as $8bn fines fail
Regulatory penalties against US tech giants are in danger of being treated as the “cost of doing business”, with Alphabet,…
Fintech thisbank plays on heritage through Equimedia
JN Bank has undergone a major rebranded in the UK after being bought out by UK and US investers, with…
Marketers are finally starting to think like consumers
Despite being consumers away from work, marketers are often accused of being out of touch with the realities of modern…
PwC: Act now so that data and tech spend gets results
British bosses appear united in their quest to put data and technology investment at the heart of their 2026 business…
Dinosaur wins task to cook up new Breville ad strategy
Kitchen appliance brand Breville is overhauling its advertising and marketing strategy on the back of the appointment of a new…
Govt looks to tech to cut £4bn wasted on paper work
The Government is banking on technology as well as business expertise to transform public services, modernise government, and accelerate national…
Gartner: Industry must grasp ‘AI nettle’ or wither on vine
The advertising and marketing industry must finally grasp the “AI nettle” to make 2026 the year when platforms like ChatGPT…