Wingify launches for ‘agentic experience optimisation’
Two major tech platforms behind experimentation and personalisation for brands including L’Oréal, LVMH, Decathlon, Puma and De Beers have officially…
technology
Currys staff channel inner dad for energy-saving push
Currys is expanding its “Beyond Techspectations” platform by tapping into the viral “dad energy” trend to highlight how shop staff…
Shadow AI ‘out of control’ in marketing departments
Fears that the stampede to embrace AI is putting businesses in danger have been heightened by a new analysis which…
Axa brings in Publicis Sapient to scale global AI strategy
Axa has expanded its relationship with Publicis Groupe by entering a strategic partnership with Publicis Sapient to accelerate the next…
L&G hires former retail chief to lead tech, data and AI
Legal & General, the finance giant which manages over £1.2trn in assets globally, is bringing together technology, data, AI and…
Reward picks ex-Mars exec to head data and analytics
Reward, the customer engagement and commerce media company, has appointed its first chief data and analytics officer as it accelerates…
Tesco hires ex-Microsoft chief to spearhead agentic AI
Tesco is ramping up its artificial intelligence strategy by appointing the supermarket’s first group customer experience and agentic AI director…
NatWest brings in chief to boost £1.2bn tech overhaul
NatWest Group has appointed a new chief data and analytics officer to drive its extensive digital transformation, backed by a…
Meta $18bn fine: Watershed moment or damp squib?
Meta’s $18bn child-safety settlement in the US might have been branded a “watershed moment” by some; others are yet to…
Greggs hunts new chief to bulk up data and AI agenda
Sausage roll giant Greggs is aiming to build on its data-driven strategy by appointing the retailer’s first head of data…