Beko picks Digital Natives to power global social brief
Global home appliance brand Beko has awarded its global social creative account to Digital Natives with a brief to deliver…
technology
Forrester: Agencies must slash staff and diversify or die
Wannabe Don Drapers had better think again; marketing and advertising agencies are facing the biggest shake-up in their history, with…
WPP crusade doubles down on ‘holy trinity of marketing’
WPP is continuing to ramp up its technology offering with a “first-of-a-kind collaboration” designed to reimagine how brands engage with…
‘Steady hand’ Higham decides to quit top M&S tech role
M&S chief digital and technology officer Rachel Higham has decided to step back from her role, in the wake of…
AI hyper-personalisation ‘Da Vinci Code’ remains elusive
Nearly every marketer (91%) is now using AI within their martech platform, with its potential for efficiency gains seen as…
Incubeta swoops for US AI consultancy RocketSource
Global digital performance marketing agency Incubeta is strengthening its human-centred AI offering by acquiring US-based consultancy RocketSource, known for its…
ISBA: GenAI rockets but we must ensure it doesn’t crash
Fresh evidence has emerged on the rapid uptake of AI among client marketers, with the number using the technology more…
Weary CMOs bemoan the rise of industry boosting tech
The rise of technology might have benefitted the marketing industry more than most but it seems it is all a…
Google faces fresh threat to break up adtech business
Brussels’ latest €2.95bn (£2.56bn) fine against Google might not make much of a dent in the tech giant’s predicted €190bn…
Google monopoly ruling: Anticlimatic or cataclysmic?
As the dust settles on the US court ruling that Google will not have to sell its Chrome web browser…