US tech advisory giant hires Grey to drive global growth
Global technology consulting firm and digital transformation specialist Synechron is aiming to build greater visibility and consistency across its B2B…
technology
UK firms double down on customer journey investment
UK firms are focusing investment on the customer journey, from AI-enabled service and social selling to faster, more flexible checkout…
Data and tech professionals in demand as AI matures
Demand for specialist technology professionals is continuing to accelerate as businesses increase investment in artificial intelligence, digital transformation and data-driven…
Brave Bison brings in WPP Open executive to drive AI
Media, marketing and technology company Brave Bison has raided WPP to beef up its AI-driven offering, across both its agency…
Sainsbury’s appoints first head of CX transformation
Sainsbury’s has recruited its first head of customer experience transformation as the retailer strengthens its top team to drive customer-centric…
Ofcom slams TikTok and YouTube online safety failings
TikTok and YouTube, two of the world’s biggest advertising platforms, are facing tougher sanctions on online safety in the UK…
Adapt or die: AI adoption to double within 18 months
Marketing leaders expect AI-driven automation of marketing work to more than double, from 16% in 2026 to 36% by 2028,…
US group acquires Tangent to drive European expansion
Digital experience agency Tangent, which is backed by Brave Bison chiefs Oli and Theo Green (pictured), has agreed terms to…
CMOs raid budgets to fund AI drive but hit maturity gap
Chief marketing officers are now funnelling an average of 15.3% of their total marketing budgets into artificial intelligence, in many…
Marketers stuck in never-ending loop of transformation
Marketing transformation is no longer a project with an endpoint but a perpetual state of evolution for major global brands,…