Marketers admit to being clueless about margins
The days when marketers only did the airy fairy part – like trips abroad to the photoshoot and being schmoozed by…
technology
Grimes joins Getty Images to lead consumer push
Getty Images is continuing to beef up its senior team following the launch of its consumer website earlier this month,…
Chelsea FC banks on the kids with messenger launch
Chelsea FC is setting its sites firmly on the next generation of fans by linking up with smartphone messenger app…
Now boarding; the train with data-driven advertising
The days when a train journey was a little sanctuary from the outside world came to an end years ago…
HP refuses to ship cut-price laptops after price gaffe
Eagle-eyed HP customers will no doubt be seeing red after the company refused to process orders for a clutch of expensive…
Email faces challenges as mobile interactions soar
Email marketers might think they are kings of customer engagement but UK consumers certainly are not convinced after a new…
80% of UK firms fear tech rivals will kill them off
No-one said running a business was easy, but it seems the rise of technology is giving most firms the heebie-jeebies,…
Technology plays to the centre court at Wimbledon
The last week of June is looming and the strawberries are ripening, so it can mean only one thing; Wimbledon…
easyHotels books in new engagement platform, One
easyHotel group, the company which runs a chain of no-frills accommodation in city locations across Europe, the Middle East and…
Consumers wake up to the power of AI engagement
Artificial intelligence may still seem more at home in a Hollywood movie but consumers are waking up to its potential…