Tesco signs AI deal with start-up to boost operations
Tesco has signed a three-year deal with French tech start-up Mistral AI, as part of a broader strategy to bolster…
technology
MSQ bolsters new DX division with deal for US agency
Data-driven creative, technology and media company MSQ is further expanding its presence in North America with the acquisition of Atlanta-based…
CMOs berate AI tools as ‘too generic’ for their business
Chief marketing officers might be jumping on the AI bandwagon as its accelerates through the industry but two-thirds (63%) believe…
Decision Marketing at 15: The march of the robot army
There is little doubt that the rise of AI has been one of the major trends that has shaped the…
‘We just don’t talk anymore’: AI hits agency relationships
The increasing uptake of AI tools appears to be starting to weaken the decades old ethos of client-agency relationship, with…
Martech spend set to hit $2.43tn despite ROI issues
Martech systems might be notoriously difficult to get in tune with marketing strategy but it seems there is no stopping…
Havas swoops for French firm to boost data strategy
Just hours after Omnicom revealed that data and tech will sit at the heart of its new strategy, rival Havas…
Acxiom is in charge for new data-dominated Omnicom
It took 357 days and $13.5bn to complete but Omnicom has finally revealed what the group will look like following…
Ofcom calls on tech giants to do more to protect women
Ofcom has launched a new initiative calling on big tech firms to deliver safer online experiences for women and girls…
Brands crave personalisation but marketers are too busy
Nearly all marketers (99%) recognise the importance of personalisation to ecommerce success, yet many still fail to deliver during the…