PwC: Act now so that data and tech spend gets results
British bosses appear united in their quest to put data and technology investment at the heart of their 2026 business…
technology
Dinosaur wins task to cook up new Breville ad strategy
Kitchen appliance brand Breville is overhauling its advertising and marketing strategy on the back of the appointment of a new…
Govt looks to tech to cut £4bn wasted on paper work
The Government is banking on technology as well as business expertise to transform public services, modernise government, and accelerate national…
Gartner: Industry must grasp ‘AI nettle’ or wither on vine
The advertising and marketing industry must finally grasp the “AI nettle” to make 2026 the year when platforms like ChatGPT…
Deepfakes and AI wreak havoc in recruitment market
As if the recruitment process was not hard enough already, UK employers are facing a new and urgent challenge with…
Marketers urged to act as ‘quiet quitting’ rocks loyalty
Quiet quitting might have been reaping havoc in the workplace since the phrase was first coined over 15 years ago…
VML drafts in WPP global client lead to succeed Hulbert
VML has appointed Joe Petyan – the WPP global client lead for HSBC and Haleon – the new chief executive…
MPs urged to rein in UK reliance on US tech giants
Privacy organisation Open Rights Group is calling on MPs to implement a digital sovereignty strategy to reduce the UK’s reliance…
UK firms scramble to lure data and tech professionals
While millions of British workers are apparently planning to hand their notice in this week due to a growing disgruntlement…
Decision Marketing at 15: Why data now rules the world
Back in 2010, the data-driven marketing industry was still heavily reliant on the likes of Experian, Equifax and Callcredit, whose…