WPP crusade doubles down on ‘holy trinity of marketing’
WPP is continuing to ramp up its technology offering with a “first-of-a-kind collaboration” designed to reimagine how brands engage with…
technology
‘Steady hand’ Higham decides to quit top M&S tech role
M&S chief digital and technology officer Rachel Higham has decided to step back from her role, in the wake of…
AI hyper-personalisation ‘Da Vinci Code’ remains elusive
Nearly every marketer (91%) is now using AI within their martech platform, with its potential for efficiency gains seen as…
Incubeta swoops for US AI consultancy RocketSource
Global digital performance marketing agency Incubeta is strengthening its human-centred AI offering by acquiring US-based consultancy RocketSource, known for its…
ISBA: GenAI rockets but we must ensure it doesn’t crash
Fresh evidence has emerged on the rapid uptake of AI among client marketers, with the number using the technology more…
Weary CMOs bemoan the rise of industry boosting tech
The rise of technology might have benefitted the marketing industry more than most but it seems it is all a…
Google faces fresh threat to break up adtech business
Brussels’ latest €2.95bn (£2.56bn) fine against Google might not make much of a dent in the tech giant’s predicted €190bn…
Google monopoly ruling: Anticlimatic or cataclysmic?
As the dust settles on the US court ruling that Google will not have to sell its Chrome web browser…
Data-driven sampling: Small sachet; big growth engine
Sampling is one of marketing’s oldest tactics – a centuries-old method built on the simple premise of try before you…
WPP chief Cindy Rose faces double exit on day one
To lose one senior executive might be regarded as a misfortune; to lose two in a week looks more like…