Bray Leino Yucca appoints new creative chief Ballantine
Bray Leino Yucca, the Bristol-based digital and direct marketing agency, is beefing up its creative department with the appointment of…
data strategy
Purple Agency beats two to steer creative for Protyre
The Purple Agency has beat of two agencies to land the creative account for Protyre – one of the mains…
Data is king as Maxus hands strategy role to Steer
Further proof that data expertise is being coveted by brands and agencies alike has emerged with WPP media agency Maxus…
Colin Bradshaw lands role at data agency TwentyCi
Data science and insight business TwentyCi has appointed former Rapp data and Royal Mail chief Colin Bradshaw to the new…
Everest brings in Anaylin to boost attack on Anglian
Everest is continuing to ramp up its offensive against home improvement rival Anglian by implementing a new CRM and data management platform…
Data-driven marketing is ‘continuing to rule world’
Data-driven marketing and advertising is proving its mettle by dominating business practices across the world, according to a new study…
£3.9bn Booker merger to spark Tesco data bonanza
Tesco data bosses will be licking their lips at the prospect of the £3.9bn merger with wholesale giant Booker –…
Standing lands top REaD Group client services role
REaD Group has rewarded former trainee Dean Standing for his decade-long service by appointing him to the role of client…
‘Brands risk being racist by ignoring ethnic groups’
Professor Richard Webber, the man who invented geodemographics nearly 40 years ago, has slammed those who believe targeting by ethnicity…
Why direct marketers need to embrace ethnicity
Dame Louise Casey, in her review of the integration of ethnic minorities, has accused the government sector of burying its…