Pro-Brexit Daily Mail hit by Brexit advertising slump
The Daily Mail looks like it has paid a heavy price for backing Brexit following predictions that it will report…
data strategy
Content sharers ‘are nine times more likely to buy’
Brand owners are being urged to tap into online consumer sharing activities to identify and predict new customers, on the…
Sky data chief McCarthy joins Signal as EMEA boss
Sky’s head of data partnerships, Nick McCarthy, is leaving the company after six years to join US cross-channel marketing technology…
M&S to bank on data as Sparks card comes to fore
Marks & Spencer is planning to ramp up its investment in data-driven marketing by ploughing more resources behind its Sparks…
It was email marketing wot won it for Donald Trump
Anyone still wondering how rank outsider Donald Trump made it the White House to become the 45th US President is…
Brands urged to tap into online sharing this Xmas
While the marketing world waits with baited breath to see this year’s John Lewis’ Christmas ad, advertising is just the…
Data beats UK slump but WPP digital fears remain
WPP’s data business is one of only two parts of the group’s UK operation to have escaped the post-Brexit slowdown,…
US industry body rebrand ditches ‘direct marketing’
The US Direct Marketing Association has ditched its DM roots by rebranding to become the Data & Marketing Association in…
Is there a customer data goldmine under your nose?
Every marketing professional wants to make more of their time and their budget. Under this pressure, many chase new prospects…
Now brings in Fuel chief Wall to launch data unit
Now, the agency co-founded by former Rapier executive creative director John Townshend, is beefing up its data analysis function by…