Digital budget going down drain over basic data failings
Fresh evidence has emerged that brands are still as clueless as ever about their digital marketing effectiveness with a new…
data strategy
Rapp hires MRM Meteorite chief for data science role
Rapp UK has appointed MRM Meteorite head of data planning Andy Rowe to develop and lead the agency’s data science…
Bookies flayed over affiliate ‘clear your debts’ ad blitz
Pressure is growing on the gambling industry to clean up its act after the ad watchdog upheld complaints against Ladbrokes,…
Sky Betting & Gaming axes affiliate marketing scheme
Sky Betting & Gaming is pulling the plug on its affiliate marketing programme just days after claims that some affiliate…
Poor marketing sees finance firms ‘miss out on billions’
UK financial services brands could attract billions of pounds in extra income by making better use of marketing data, technology…
Man City global platform to ramp up fan engagement
With the new Premier League season just days away, Manchester City has launched a data-driven fan engagement platform designed to…
Engine hires ex-Callcredit chief as Ping steps up at Fuel
Engine has hired former Callcredit marketing services boss Will Lowe to lead its data and analytics consultancy, Fuel, and promoted…
Sky rolls out VIP loyalty scheme to 13 million customers
Sky has officially launched its loyalty scheme – following months of trials – and will offer long-serving customers free broadband…
Revealed: the top five UK cities for data innovation
London, Edinburgh, Manchester, Brighton, and Southampton have been named as the top five UK cities for data innovation, according to…
Bede Feltham joins Havas for top role at FullSix Media
Havas Media Group UK has appointed Marketing Hybrid Networking Group founder and former AOL and Mustard Digital chief Bede Feltham…