£3.9bn Booker merger to spark Tesco data bonanza
Tesco data bosses will be licking their lips at the prospect of the £3.9bn merger with wholesale giant Booker –…
data strategy
Standing lands top REaD Group client services role
REaD Group has rewarded former trainee Dean Standing for his decade-long service by appointing him to the role of client…
‘Brands risk being racist by ignoring ethnic groups’
Professor Richard Webber, the man who invented geodemographics nearly 40 years ago, has slammed those who believe targeting by ethnicity…
Why direct marketers need to embrace ethnicity
Dame Louise Casey, in her review of the integration of ethnic minorities, has accused the government sector of burying its…
Lloyd James to return to industry after two years out
Lloyd James, one of the direct marketing sector’s most colourful characters, is returning to the industry to take up a…
Big issues to tackle in 2017: the looming skills crisis
It may seem like the stylus is stuck on the record, but much like vinyl, the skills shortage does not…
Charities guilty of using Response One file illegally
The charity sector’s incompetent data practices have now engulfed St Ives-owned data business Response One, after it emerged that both…
New guide aims to lift lid on data suppression files
Brand owners are being offered a way to plot a course through the complex world of data suppression and home…
Top ecommerce brands are ‘all data and no action’
A forensic analysis of the digital marketing methods of the Top 50 leading ecommerce brands in the UK reveals that…
WPP pools customer data into GroupM global suite
WPP-owned media agency GroupM is launching a global technology suite which unites the customer information held by all WPP data…