Tech vacancies rise 12% as data security comes to fore
The UK economy might be starting to see the negative impact of Brexit and political uncertainty but the technology sector…
data strategy
Top brands sign up for C4 personalised TV ad scheme
Foster’s, 20th Century Fox and Ronseal have become the first brands to sign up for a new Channel 4 advertising…
Consumer concerns fuel fears of widespread data abuse
Fresh evidence of potential data abuse has emerged in a Chartered Institute of Marketing study which reveals that the majority (55%)…
DunnHumby lures Google ad chief to succeed CEO Hay
DunnHumby has recruited Google’s vice president of advertising solutions to succeed chief executive Simon Hay, who left the Tesco-owned data…
DMA offers shot in arm as digital skills crisis deepens
The DMA is offering the direct marketing industry’s expertise to businesses growing increasingly concerned about the skills crisis, following a…
Direct and data techniques the most crucial for clients
Customer insight, data analysis, direct marketing and email marketing are four of the five most important skills a marketer needs,…
TwentyCi gears up to be among the movers and shakers
With the market awash with data companies, you might think that existing players – let alone start-ups – would find…
Geodemographics ‘useless’ as contextual data rules OK
Bad news for father of geodemographics Professor Richard Webber – and the data companies which base their products on his…
Callcredit shake-up to put analytics at heart of business
Callcredit Information Group is eyeing up further UK and international expansion with the appointment of three new global market development…
Jaywing drafts in strategy chief to boost collaboration
Jaywing has appointed a new director of strategy as part of plans to further integrate technology and innovation into the…