Sky Betting & Gaming axes affiliate marketing scheme
Sky Betting & Gaming is pulling the plug on its affiliate marketing programme just days after claims that some affiliate…
data strategy
Poor marketing sees finance firms ‘miss out on billions’
UK financial services brands could attract billions of pounds in extra income by making better use of marketing data, technology…
Man City global platform to ramp up fan engagement
With the new Premier League season just days away, Manchester City has launched a data-driven fan engagement platform designed to…
Engine hires ex-Callcredit chief as Ping steps up at Fuel
Engine has hired former Callcredit marketing services boss Will Lowe to lead its data and analytics consultancy, Fuel, and promoted…
Sky rolls out VIP loyalty scheme to 13 million customers
Sky has officially launched its loyalty scheme – following months of trials – and will offer long-serving customers free broadband…
Revealed: the top five UK cities for data innovation
London, Edinburgh, Manchester, Brighton, and Southampton have been named as the top five UK cities for data innovation, according to…
Bede Feltham joins Havas for top role at FullSix Media
Havas Media Group UK has appointed Marketing Hybrid Networking Group founder and former AOL and Mustard Digital chief Bede Feltham…
Don’t believe the hype about programmatic, Dunn warns
Edwina Dunn, one of the most highly respected figures in the data marketing industry, has warned brand owners of the…
TMO signs major data deal with Lancashire Cricket Club
Lancashire County Cricket Club and Emirates Old Trafford have signed a deal with Manchester-based The Media Octopus to bring the…
Bullish Callcredit rebrands as profits soar to record high
Callcredit Information Group has posted a record 18% increase in gross revenue to £201m for 2016, up from £170m in…